real estate marketing

Top Real Estate Marketing Trends To Watch Out For In 2023

Staying abreast of the latest trends in real estate marketing is a valuable pursuit that can help position you for future growth and success in your business. It is essential to keep up with the times and adapt accordingly.

The list I present today encompasses innovative marketing ideas and trends that can be effectively employed by real estate agents of all levels of experience, from rookies to veterans. Unlike fleeting fads, these trends have the potential to endure beyond the current year, making them both trendy and practical.

The marketing strategies I’ve curated for 2023 are designed to be impactful, and at the same time, can be readily applied to most agents’ businesses. This approach ensures that you’ll be equipped with the best of both worlds- the ingenuity of modern marketing techniques and the practicality of their implementation. With these strategies at your disposal, you’ll be better positioned to elevate your brand and build your business in the new year.

Let’s delve into the marketing trends and predictions that are essential for your real estate business in 2023!

Short-form Video

First on our list is a marketing strategy that has become ubiquitous with social media and cannot be overlooked.

Although this trend began on TikTok, it has now expanded to other platforms such as Instagram Reels, Facebook Reels, YouTube Shorts, and Pinterest Story Pins. The beauty of this content format lies in its ability to quickly capture attention and convey ideas. Short-form video is truly the future of video marketing.

But, if you think this style of content is all about dancing and pointing, let me tell you that a study found “short-form video is currently the #1 marketing strategy for engagement and lead generation.” So, don’t underestimate its potential!

My advice is to use this strategy in a way that aligns with your goals, branding, and personality. Don’t hesitate to create content and leverage Reels for your listings. In fact, we’ll discuss how you can use short-form videos for listing marketing in our final trend.

Interactive Content

Let’s dive into another exciting trend that’s taking the world of real estate by storm in 2023 – interactive content. If you’re wondering how to make your Realtor content more engaging, this is the answer.

Gone are the days of simply watching or reading content. Consumers are now seeking more creative ways to interact with your brand, and that’s where interactive content comes in. You may have already come across interactive tools like mortgage calculators and home valuation features, but did you know that you can leverage this strategy for your own business?

In 2023, we’ll see even more innovative ways to create engaging experiences for your target audience. Think of an interactive map that not only showcases homes for sale but also highlights various communities. Or how about an interactive video where viewers’ choices determine the next scene? The possibilities are endless.

By incorporating interactive features on your website, you’re offering a more personalized and engaging experience that consumers are sure to appreciate. It’s also a modern and effective way to generate leads for your business.

SEO Principles

It’s one thing to create great content, but it’s equally important to make sure that your target audience can find you! And now, social media platforms are becoming more integrated with traditional search engines like Google. As a Realtor, team, or brokerage, this presents a golden opportunity to be discovered by potential customers.

To achieve this, you need to apply SEO strategies by optimizing your content and profiles. By using location-specific features, relevant hashtags, and targeted keywords in your captions and videos, you can connect with more potential customers who are likely to be interested in your content.

As social media platforms continue to evolve, it’s essential to stay ahead of the curve. While older generations may still turn to Google for answers, younger audiences are increasingly searching for information on social media. That’s why optimizing your content for social media search engines is just as important as optimizing for traditional search engines like Google.

In the world of real estate, competition is fierce, and it can be a challenge to stand out in a crowded field. However, by honing in on your ideal customer and employing target marketing, you can differentiate yourself from the competition and attract the right clients.

Target Real Estate Marketing 

A highly effective strategy that allows you to tailor your marketing efforts to a specific audience. By identifying the unique needs and preferences of your ideal customer, you can create content and messaging that resonates with them on a deeper level.

This approach not only saves you valuable time and resources, but it also leads to more meaningful connections and increased conversions. With a targeted approach, you can tap into profitable opportunities that may have otherwise gone unnoticed.

So, take the time to define your ideal customer and develop a plan that caters to their specific needs and desires. By doing so, you’ll set yourself apart from the competition and establish yourself as the go-to agent for your target audience. 

Conversational Marketing.

The age-old sales tactic of pushing your product on customers is fading away, and that’s something to celebrate! Hard selling is no longer effective, and it’s time to embrace a more authentic approach to marketing.

Conversational marketing is all about building genuine relationships with your audience. Instead of talking at them, engage with them in a two-way dialogue. In 2023, this means being more approachable on social media and connecting with potential customers through direct messages, live videos, and personalized video texts.

Don’t be afraid to show your personality in your marketing, either. People want to get to know the real you, and conversational marketing allows you to showcase your unique voice and style. By adopting a conversational approach, you can build stronger, more meaningful relationships with your target audience, and ultimately set yourself apart from the competition. So let’s ditch the hard-sell tactics and embrace the power of genuine conversation!

Personal Branding

As the real estate industry evolves, so too must the way in which agents position themselves to stand out. In 2023, the most successful agents will invest in personal branding. And by investing, I don’t mean slapping together a swanky logo from an online source. Rather, I’m talking about a thoughtful and strategic approach to crafting a unique image that represents your values, your personality, and your ideal customer.

Personal branding is more than just a logo or color scheme; it’s about creating a consistent and authentic image that resonates with your audience. This involves identifying your unique strengths and qualities, and finding ways to express them in your marketing and interactions with customers. By doing so, you’ll not only differentiate yourself from the competition but also build deeper connections with potential clients.

I take personal branding seriously. My Instagram page is a great example of how personal branding can extend beyond logos and colors and into the very essence of who you are as an agent. So, invest in yourself and your brand in 2023, and watch your business flourish.

Online Communities 

As human beings, we crave a sense of belonging and yearn to connect with others who share our interests and passions. That’s precisely why online communities have taken the world by storm and are showing no signs of slowing down.

These virtual groups take the best aspects of social media and blend them with hyper-specific interests. Imagine a community of individuals who are all enthusiastic about the same topic or cause, brought together to share their knowledge and experiences.

But how can you harness the power of online communities to elevate your marketing efforts? Sure, you could start a Facebook group, but let’s face it – that’s old news.

Here’s an idea: why not build a community around YOU? As a local thought leader in real estate, you have a unique perspective and valuable insights to share with your community. So, create compelling content through a video series, blog, live show, or meet-up, and attract like-minded individuals to join you.

This approach is being embraced by businesses of all sizes with remarkable success. By leveraging the relevant topics in your market, sharing your distinct point of view, and bringing people together, you can cultivate an engaged community that will elevate your brand and your business.

Influencer Marketing

In the fast-paced world of marketing, staying ahead of the curve is key to success. As we look towards 2023, one trend that’s rising to the top is influencer marketing. While it’s been popular among large-scale brands, it’s now finding its way into the local real estate scene, and the results are impressive!

Think about it – if you can partner with a local influencer, you can tap into their established social media following and attract new clients you may not have reached otherwise. And don’t be intimidated by the idea of needing a big-time celebrity. Micro-influencers with a smaller but engaged audience can work just as well!

To start, take a look around Instagram and other social media platforms. Are there any accounts that your target audience might follow? Lifestyle bloggers, interior designers, or local community accounts, perhaps? Reach out to these individuals and see if they’d be interested in a collaboration. Maybe you could sponsor a post or have them visit one of your open houses.

The possibilities are endless! You could team up with an interior designer to showcase the latest home trends, or invite a lifestyle influencer to come to your office to feature your business. The point is to get creative and expand your reach while building valuable relationships that could lead to new opportunities.

So, don’t be afraid to think outside the box and try something new in 2023. With influencer marketing, the sky’s the limit!

No matter what marketing idea you try in 2023, be sure to consider your overall strategy. Take a step back, set your business goals for the year, and figure out your marketing plans to support them.

Leave a Comment

Your email address will not be published. Required fields are marked *