In today’s digital age, social media has become an indispensable tool for businesses, and the real estate industry is no exception. A recent poll of realtors in 2022 revealed that social media is the second-best source of real estate leads, just after referrals. This underscores the growing importance of social media as a platform for real estate professionals to market their services and connect with potential clients.
According to the same poll, a whopping 80% of real estate brokers expressed their desire to devote more time to developing their social media marketing plans in the upcoming year. This clearly shows the growing importance of social media in the real estate industry and the need for real estate professionals to stay ahead of the curve by leveraging its power.
While experience and trust are the most important qualities that customers look for in a real estate agent, social media can be a game-changer in building relationships and cultivating leads. Through social media, real estate professionals can showcase their expertise and knowledge of the industry, share valuable insights, and engage with their audience.
Moreover, social media platforms allow real estate agents to expand their reach and connect with potential clients at scale. By creating engaging and informative content, real estate professionals can attract new leads and build their brand identity online.
Why do real estate businesses need to be on social media?
Social media has become a game-changer for the real estate industry, and realtors who haven’t embraced it yet are missing out on a significant opportunity. A recent survey showed that a whopping 77% of realtors actively use social media for real estate, and it’s not hard to see why.
One of the biggest advantages of social media for real estate is its cost-effective reach. Unlike traditional advertising, social media allows realtors to target specific audiences without breaking the bank. With features like Facebook Ads and Instagram Ads, realtors can promote their listings to potential buyers based on their location, interests, and demographics, ensuring that their marketing dollars are being spent efficiently.
Social media also offers realtors an opportunity for brand reinforcement. By creating a consistent brand image across multiple social media platforms, realtors can establish themselves as trustworthy and reliable experts in their field. This, in turn, can lead to increased customer loyalty and referral business.
Another significant advantage of social media for real estate is customer relationship management (CRM). Social media platforms like Facebook and Instagram allow realtors to communicate with potential buyers in real time, answering questions and providing valuable information that can help close deals. By nurturing relationships with potential clients, realtors can build trust and loyalty, leading to repeat business and referrals.
Lastly, social media provides instant engagement. With features like live streaming and chatbots, realtors can engage with potential buyers in real-time, answering questions and providing information on the spot. This creates a more personalized experience for potential clients, leading to a higher likelihood of conversion.
Here are tips and tricks to keep in mind while promoting your real estate business on social media –
1) Educate about the surrounding area as well
Homebuyers aren’t just interested in the property; they want to know about the neighborhood too. Many real estate blogs only provide basic demographic information, leaving out important details that could make or break a sale.
That’s where social media comes in. Use your platforms to showcase the unique features and benefits of the areas you serve. Give your potential customers an inside scoop on the community by highlighting the good, the bad, and the ugly. Tell them about the local schools, restaurants, and attractions. Share your own experiences and those of your satisfied clients.
By promoting the town, you’re not just selling a house, you’re selling a lifestyle. And that’s what homebuyers are really after – a place to call home in a neighborhood that fits their needs and desires. So, don’t just settle for showing the property; showcase the town, and watch your business grow.
2) Be genuine & build connection
Studies have shown that customers want to have a personal connection with the companies they do business with. Therefore, it’s important to infuse your personality into all of the social networks you use. Doing so will help start a conversation with potential clients even before they reach out to you directly.
Creating original, genuine content that truly reflects who you are as an agency is the key to success. It’s not just about promoting your properties; it’s about showcasing your expertise, knowledge, and unique perspective. Your social media channels should be a reflection of your brand, and your content should be tailored to your target audience. By being genuine and authentic, you can build trust and credibility with potential clients, and establish yourself as a go-to real estate agent in your area.
Here are some things you should avoid while leveraging social media for your real estate business –
1) Not incorporating videos
In the digital age, video has become an essential tool for real estate marketing. With over 8 billion daily video views on Facebook alone, it’s clear that video is a powerful way to engage with potential home buyers. While the cost of filming and producing a video may seem daunting, the benefits of incorporating video into your marketing strategy cannot be ignored.
Luxury realtor and social media content creator, Snehil Yadav says, Not only do videos offer a more immersive and emotional experience for buyers, but they can also improve your website’s ranking on search engines like Google. As most home buyers start their search online, having a strong presence on YouTube can help you reach a wider audience and showcase your properties in a way that photos alone cannot. So don’t shy away from investing in video – it could be the key to unlocking your real estate business’s full potential.
2) Not striking a balance
When it comes to promoting your real estate listings, it’s important to strike a balance between informing potential buyers and overwhelming them with constant advertising. Instead of just yelling about your properties, focus on creating valuable content that addresses common questions and concerns your audience may have. By providing helpful information through blog posts or other content, you can establish yourself as a trusted resource in the real estate industry and keep visitors coming back to your website. This approach can also help you build stronger relationships with clients and position yourself as a thought leader in the field.
In the world of real estate, having a loyal group of followers can become your biggest advocates. By taking the time to build a strong social media presence, showcasing high-quality images of the properties you sell, engaging with your clients, and posting consistently, you can attract new clients and increase the chances of closing more deals. Your followers can help spread the word about your properties, becoming your most passionate defenders and even referring their friends and family to your business. Building a strong social media presence takes effort, but the results can be truly rewarding.