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Hashtags and Homebuying: 3 Stark Reasons For The Rise of Social Media in Real Estate

As we embark upon a new era of real estate, technology has become an undeniable force driving the market forward. In this social media age, the internet has revolutionized the way homebuyers search for their dream homes. Gone are the days of scouring through newspapers or driving around aimlessly in search of that perfect property. Instead, the internet has become the go-to source for all things real estate, making it an omnipresent factor in the home buying process.

However, the influence of the internet goes far beyond the mere convenience it provides. With the advent of social media, a new dimension has been added to the homebuying experience. Today’s homebuyers are not only tech-savvy but also highly visual. They want to see and experience everything before they commit, and social media is the perfect platform for that.

It’s no surprise then that hashtags have become the new buzzword in the world of real estate. Homebuyers are using them to find homes that match their specific preferences, whether it’s a charming farmhouse, a trendy artist’s loft, or a cozy living room with inspiring decor. With just a click, they can find all the little niches that pique their interest.

Luxury realtor and social media content creator, Snehil Yadav says, “But there’s more to it than just hashtags. Real estate reality-based content on TV has had a tremendous impact on today’s homebuyers. With shows like HGTV making fixer-uppers look easy and glamorous, real estate investing has become the “cool” thing to do. And now, social media has expanded on that notion, with influencers showcasing their home renovation projects, interior design inspirations, and even property investments.”

In this day and age, homebuyers are no longer just looking for a place to live. They are looking for an experience, a lifestyle. And social media has become the gateway to that lifestyle. From virtual home tours to design inspirations and investment tips, social media has transformed the way we experience and engage with real estate. It has become the ultimate tool for homebuyers to explore and discover the world of real estate in all its glory.

Millennials at charge 

The winds of change are upon us as a new generation takes center stage in the real estate market. Millennials, known for their tech-savviness and penchant for modern living, have led the charge as the largest generation of homebuyers in recent years. However, the winds of change are now blowing even stronger, with the emergence of Gen Z as a new force to be reckoned with.

According to a recent report by TransUnion, the number of Gen Z buyers has doubled since 2018, with over 300,000 of them taking out mortgages by 2019. This burgeoning demographic is poised to disrupt the market in a big way, bringing their own unique perspectives and preferences to the table.

As we delve deeper into the social media landscape, we find that Gen Z’s habits are a reflection of their digital upbringing. They are the first generation to have grown up entirely in the digital age, with smartphones and social media being a ubiquitous part of their lives. Therefore, it is no surprise that they turn to social media for all things real estate.

From virtual tours of properties to DIY renovation tips and even real estate investment advice, social media has become an indispensable tool for Gen Z buyers. They use platforms like Instagram, TikTok, and Pinterest to explore different home styles, find inspiration, and discover new neighborhoods. With a finger on the pulse of the latest trends and technologies, Gen Zers are not content to settle for the status quo, but are constantly seeking out the new and the innovative.

As the torch is passed from one generation to the next, the real estate market must adapt and evolve to meet the changing needs and expectations of its buyers. And with Gen Z now coming of age, it is more important than ever for the industry to embrace social media and all that it has to offer. For in this ever-evolving digital landscape, the future of real estate lies in the hands of those who can keep up with the times.

How do they react to real estate?

As per the latest survey conducted by the Pew Research Center, it has been revealed that an overwhelming majority of the 18-to-29-year-old demographic, that is, 79%, are active users of Facebook. In addition to this, 67% of the same age group use Instagram as well. Amongst the 30-to-49-year-olds, as many as 82% of them actively use at least one social media platform, with Facebook and Instagram emerging as the most popular ones.

The above data is indicative of the fact that the millennial and Gen X generations are increasingly turning towards social media as their primary source of information. Given the growing penetration of these platforms, it is expected that these generations will continue to dominate the real estate market for the foreseeable future.

Notably, digital advertising is slated to comprise more than half of the total ad spend at $336 billion in 2020, marking the first time in history that it has surpassed traditional media such as television, magazines, and billboards. With the world increasingly moving towards the digital realm, it is only natural that real estate advertising too will transition to this medium.

As social media continues to occupy a significant portion of these generations’ daily lives, it is only logical that it will become an indispensable tool for real estate agents and buyers alike. From virtual tours of properties to DIY renovation tips, and even real estate investment advice, these platforms offer a wealth of information and resources for those looking to invest in property.

Moreover, as digital advertising becomes increasingly sophisticated, agents can harness the power of social media to reach out to their target audience more effectively than ever before. By leveraging advanced targeting and retargeting techniques, agents can ensure that their message reaches the right people at the right time, thus driving higher engagement and better ROI.

As the world continues to embrace the digital age, the real estate industry must follow suit if it hopes to stay relevant and competitive. By embracing social media and other digital platforms, agents can tap into the power of these technologies to revolutionize the way they do business and better serve their clients.

What homebuyers use social media?

When it comes to the home buying process, extensive research is key, and social media has become an indispensable tool in this regard. According to experts, homebuyers would be doing themselves a great disservice by not leveraging the vast amount of information available on social media platforms.

By tapping into social media networks, homebuyers can gain valuable insights into the neighborhoods they are interested in, from local events and nightlife to the prevailing trends in home styles. The platform offers a wealth of information that can help buyers make more informed decisions about their purchases.

Additionally, social media has made it easier than ever to research and vet potential real estate agents. Many agents are very active on these platforms, sharing not only their professional activities but also their personal views and opinions. As such, social media can serve as a transparent, online resume for agents, allowing buyers to get a more holistic understanding of who they are and what they stand for.

In fact, experts suggest that social media is one of the best ways to assess the credibility and reliability of real estate agents. By looking at their online presence, buyers can get a sense of their level of expertise, communication skills, and overall reputation in the industry.

Overall, social media has emerged as a powerful tool for homebuyers, offering a wealth of information and resources to help them make more informed decisions about their purchase. By embracing these platforms, buyers can gain a competitive edge in the market and find the perfect home and agent to meet their unique needs and preferences.

Over the past decade, the world of real estate has undergone a dramatic transformation. As the popularity of homebuying, flipping, and selling shows on television skyrocketed, so too did our collective fascination with the real estate industry.

Now, as we look ahead to the next decade, it is clear that social media content will become the new dominant force in the world of real estate. With more and more individuals turning to social platforms to search for their dream home, it has become imperative for real estate professionals to adapt and embrace these changes.

To truly succeed in this new era of real estate, experts suggest that agents must become masters of social media, continuously improving their skills and knowledge as new platforms emerge. By staying on top of the latest trends and developments in the industry, real estate professionals can gain a competitive edge in the market and provide their clients with unparalleled service and support.

Indeed, the next real estate revolution will be won or lost on social media, with those who fail to adapt and embrace this new reality likely to fall by the wayside. But for those who are willing to put in the work and stay ahead of the curve, the opportunities for success in this exciting and ever-evolving industry are truly limitless.

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