Like every other industry, the real estate sector has undergone significant transformations driven by new technologies. However, one area that has been particularly impacted is marketing. To remain competitive in the constantly evolving real estate marketing landscape, it is crucial for brands to adopt innovative strategies.
Luxury realtor and social media content creator, Snehil Yadav says, “In addition to traditional direct advertising methods, influencer marketing has emerged as a potent tool for real estate brands to establish connections with potential clients. In this article, we will delve into five influential marketing strategies that every real estate brand should be aware of and implement to stay ahead in the industry.”
Don’t Underestimate the Power of Facebook
Facebook provides ample opportunities for influencer marketers to connect with audiences organically. Utilize personal pages, business pages, and groups to create multiple touchpoints. Engage potential clients through various content options such as photos, blog articles, and videos.
Successful Facebook posts should be creative, genuine, and reflect your brand’s personality. Additionally, Facebook serves as an excellent tool to expand your database and sphere of influence. Personal interactions, including simple gestures like birthday wishes, are effective ways to reconnect with clients and remind them of your availability.
Work with a Combination of Influencers
When it comes to influencers, it is essential to choose the right ones for your brand. Influencers can be categorized into three main types: mega-influencers (celebrities), macro-influencers (well-known), and micro-influencers (niche). To determine the suitable influencer for your brand, define your target audience.
Are you looking to attract families, professionals, or millennials? People tend to follow influencers who represent the lifestyle they aspire to achieve. Opt for a variety of influencers to maximize reach on different platforms. The best influencer is the one most relevant to your campaign, capable of reaching the largest potential audience.
Be Creative with Video Marketing
Video marketing has become a dominant force, with statistics showing that 84% of consumers choose to purchase something after watching a video. By 2020, 82% of all consumer web traffic is projected to be video-based.
Real estate brands must leverage this trend by embracing creativity. Audiences crave authentic content that resonates with them. Videos offer a genuine, fun, and realistic portrayal of the real estate business. For instance, Bedrock Real Estate’s award-winning video, “Anthem of Us,” featuring rapper Big Sean, effectively highlights the culture and people of Detroit to encourage purchases in the area.
Build Long-Term Relationships
As influencer marketing grows, so does the demand for influencers, leading to increased costs. Brands can no longer rely solely on offering free products as compensation. Instead, they must invest time and effort in building long-term relationships with influencers.
Once a healthy relationship is established, you can ask influencers to promote your content. One effective approach is to make an influencer a client, allowing them to share their positive experience with their followers. Genuine reviews have a profound impact on audiences and can significantly boost brand credibility.
Invest in Instagram
Instagram, with over 800 million monthly users and counting, has emerged as the top platform for influencer marketing campaigns. Its visual nature inspires creativity and offers an excellent opportunity to capture the attention of your target audience. When using Instagram, it is crucial to showcase not only luxurious houses but also the elements that make a house a home.
Consider posting pictures of dogs in the backyard or people enjoying food at an open house. Influencer event marketing is also gaining momentum on Instagram. By hosting an event and inviting influencers with large followings, you can generate engaging content that drives brand awareness.
Influencer marketing can significantly enhance your brand awareness efforts and become a valuable addition to your content marketing arsenal. By selecting the right influencers and utilizing the right platforms, real estate brands can establish a strong presence in the market.
Embrace the power of influencer marketing, adapt to new trends, and stay ahead in the ever-evolving real estate industry.