In recent years, Influencer Marketing has taken the advertising world by storm. With social media platforms such as Instagram, Facebook, and YouTube providing a space for individuals to build and grow their personal brands, it’s no wonder that businesses are eager to utilize the power of Influencer Marketing to reach new audiences.
One industry that has been particularly impacted by this trend is real estate.
Luxury realtor and social media content creator with over 255k followers on Instagram, Snehil Yadav says, “Traditionally, real estate advertising has relied on conventional marketing methods such as billboards, flyers, and newspaper ads. However, with the rise of social media and Influencer Marketing, real estate companies are starting to see the benefits of partnering with social media influencers to promote their properties.”
The Rise In Influencer Marketing
Influencer culture is not going anywhere anytime soon. Influencer Marketing grew to approximately $13.8 Billion in 2021, with Instagram and TikTok leading the way. About 3/4 of Gen Zers and Millennials follow influencers on social media and over 50% say they trust the influencers they follow, according to The Influencer Report.
In an Influencer Marketing Benchmark Report in 2021 with over 5,000 surveys with marketing agencies, brands & other relevant professionals, Influencer Marketing Hub found that 59% admitted to having a standalone budget for content marketing & 75% of them now intend to dedicate a budget to influencer marketing in 2021.
5 Reasons Why People Advertise Through Influencers:
- People buy from people because it feels personalized & authentic
- People want to see content that relates to them
- People research on bigger commitments
- People are more likely to buy if they come to you
- People will read/view your content because they already cared to start with
So, how exactly is Influencer Marketing revolutionizing real estate advertising? Let’s take a closer look.
Increased Reach and Exposure
One of the primary benefits of Influencer Marketing is the increased reach and exposure that it provides. Social media influencers have large followings of loyal fans and followers who trust their recommendations and opinions. By partnering with influencers who have a strong presence in the real estate space, real estate companies can tap into this audience and increase their brand awareness.
Increased Credibility and Trust
Influencer Marketing offers an added advantage of boosting credibility and trust. Social media influencers are often regarded as specialists in their field, and their followers trust their opinions and perspective. Collaborating with influencers who hold a solid reputation in the real estate sector can enhance the credibility and trustworthiness of real estate firms among potential buyers and renters.
Targeted Marketing
One of the most powerful benefits of Influencer Marketing is the ability to target specific audiences. Social media influencers have a deep understanding of their followers and the types of content that resonate with them. By collaborating with real estate influencers who have a substantial following, property firms can successfully reach a highly targeted audience of people who are more inclined to show interest in their properties.
Adds ‘Emotions’ to Investing in Real Estate
Buying a home or an investment property has many ‘emotional’ angles. Influencers add a ‘personal’ touch to their promotional videos – making the property they promote ‘the dream home’ for home seekers and real estate investors with a plan of action to earn profits from a beautiful property.
Proven Way of Real Estate Marketing
Real estate influencer marketing statistics indicate the growing popularity of this marketing method over the last 5+ years. In 2022, real estate influencer marketing projects a $16 billion industry. It is estimated to grow beyond in the upcoming years.
The growth is due to the acceptance of this method by big players in the real estate industry and magnificent responses by social media users.
Promotes USPs Innovatively
Influencer marketing opens up enormous possibilities in real estate marketing. Real estate marketers can collaborate with influencers to develop informative, compelling, and thought-provoking promotional videos. That way, real estate brands can most effectively convey the USPs of their properties.
Influencer Marketing is Economic
Bloggers and freelancers have ruled the content marketing space in the last few years. The cost of a real estate project review on a popular blog (through a sponsored promotion) is climbing high. However, when you consider the number of qualified leads, it creates, real estate influencer marketing costs are reasonable.
It’s Much Better Than Paid Ads
Paid advertising on social media is ‘boring’ due to the repetitive concepts and presentation methods. Real estate brands can attract real estate investors by placing a well-designed promotional video featuring a famous influencer to make the information more attractive, trustworthy, and authoritative.
SEO-Friendly Advertising Method
Real estate brands and marketers can design content for influencer marketing, adopting the best SEO techniques. In-depth keyword research and the knack to promote real estate projects as solutions to the audience’s pain points can help them rank higher on popular search engines.
If planned precisely, real estate influencer marketing can take the success of online marketing campaigns to new heights.
Effective Form of Native Advertising
Investing in real estate is a multidimensional game, and real estate investors prefer good properties in prime locations for investing. Influence marketing helps brands rule the native market in their category of real estate projects.
Because of influencer marketing, interested real estate investors can find the best properties in their preferred property type, class, and location.
Influencer Marketing Produces Assessable Outcomes
Prominent real estate brands work through an effective social media marketing strategy. The impact of influence marketing creates tangible results in terms of impressions responses, such as likes, shares, comments, retweets, and more.
Modern analytic tools allow marketers to gauge the results of influence marketing campaigns. They can monitor the lead flow and reconfigure their strategies if required.
Creates the ‘Wow’ Factor for Real Estate Investors
Real estate investment starts with finding the best possible deal with great ROI. Influencer marketing emphasizes the most crucial aspects of any deal. Some or other property elements may have the ‘Wow!’ factor.
That encourages real estate investors to go ahead and express interest in the deal. In paid advertising, such kind of ‘encouragement’ may be missing – as the CTAs may be repetitive.
Increased Engagement and Interaction
Finally, Influencer Marketing presents an opportunity for real estate companies to enhance engagement and interaction with prospective buyers and renters. Social media influencers command a highly engaged audience who are keen to interact with them and seek their viewpoints. Utilizing these influencers to promote their properties can enable real estate companies to capitalize the heightened engagement and interaction with potential customers.
Influencer Marketing is revolutionizing the way that real estate companies approach advertising. By partnering with social media influencers who have a strong presence in the real estate space, these companies can benefit from increased reach, credibility, targeting, and engagement.
As the Influencer Marketing trend continues to grow, we can expect to see even more innovation and creativity in the way that real estate companies utilize this powerful marketing tool.