A successful real estate social media strategy encompasses a diverse mix of educational, promotional, and interactive posts. But to get started, you will need some low cost and effort activities to drive engagement.
Why? Because a varied social media calendar appeals to a broader audience, enhancing your reach, building trust, and converting followers into potential buyers.
Here are ten real estate low cost and effort content ideas that are both cost-effective and highly engaging to help you gain visibility and attract potential leads.
1. Showcase New Listings
One of the most straightforward yet powerful social media low cost content ideas is showcasing new listings. However, to attract the right buyers, it’s essential to go beyond basic property details and effectively communicate the value of the property.
Detailed Strategy:
High-Quality Images: Use high-resolution images that capture the best features of the property. Consider hiring a professional photographer if possible. Ensure the images are well-lit, preferably with natural light, and highlight the property’s unique selling points.
Detailed Descriptions: Craft detailed descriptions that go beyond the basics. Highlight key features such as the number of bedrooms, bathrooms, and any modern amenities. Also, describe lifestyle benefits such as proximity to schools, parks, shopping centers, and entertainment options.
Call to Action: Include a clear call to action, such as “Contact us for a viewing” or “Learn more about this property,” along with your contact information.
Unique Angles: Utilize bird’s-eye-view images taken by drones to offer unique perspectives of the property, such as the layout of the yard or surrounding neighborhood.
Example: An Instagram post by a real estate firm that includes multiple high-quality images of the property, accompanied by a compelling description highlighting its unique features and benefits. This could include details like the number of bedrooms, price, modern kitchen amenities, patio, and proximity to local amenities such as schools, parks, and shopping centers.
2. Create Video Walk-Throughs
Video walk-throughs provide a dynamic and innovative low cost way to showcase properties, offering potential buyers a virtual tour that static images can’t match. This approach allows viewers to imagine themselves in the space, increasing their interest.
Detailed Strategy:
Equipment: Use a stabilizer or tripod to ensure smooth footage. Avoid shaky hands to maintain a professional appearance.
Lighting: Shoot during daylight hours to take advantage of natural light, which can make the property appear more inviting and spacious.
Video Length: Keep the videos between 1-2 minutes to maintain viewer engagement. Highlight the most important features without dragging on.
Editing: Add background music that complements the property’s ambiance but is not distracting. Ensure transitions between rooms are smooth, and include captions or on-screen text for key features.
Vertical Videos: Create vertical videos optimized for mobile viewing, as a significant portion of social media users access content from their phones.
Pro Tip: Include narration over drone footage for a comprehensive view, especially for larger properties with expansive yards. This can provide a unique perspective that static images or traditional video footage can’t offer.
3. Announce Open Houses
Open house announcements on social media can draw potential buyers and generate excitement about a property. They are also low cost if done strategically. Use high-resolution images or videos and include all relevant details such as date, time, and location.
Detailed Strategy:
Visuals: Use eye-catching images or short video clips of the property. Highlight features that will draw interest, such as a beautiful backyard, a spacious kitchen, or a cozy living room.
Information: Clearly state the date, time, and location of the open house. Include additional details like the number of bedrooms, square footage, and any special amenities.
Hashtags: Use relevant hashtags like #openhouse, #realestate, and location-specific tags to increase visibility. This will help people in your area discover your posts more easily.
Multiple Posts: Share the announcement multiple times leading up to the event. This ensures that the information reaches a broader audience and reminds potential attendees of the event.
Example: A well-designed Instagram post with key details like the date, time, address, and property highlights on the image itself. This makes it easy for viewers to screenshot or share the information quickly.
4. Promote Your Services
Promoting your real estate services helps establish your expertise and build trust with potential clients. It is another low cost ideation for your services. Use various formats like carousels, reels, Instagram Stories, static images, and videos to keep your content engaging and cater to different preferences.
Detailed Strategy:
Service Highlights: Create dedicated posts for each service you offer, such as buying assistance, selling services, market analysis, or property management.
Format Variety: Use different formats to keep your content fresh. Carousels can break down complex information into bite-sized pieces, reels and stories can provide quick and engaging content, and static images can be used for detailed explanations.
Educational Content: Combine service promotion with educational content. For example, create posts that explain the home buying process, tips for first-time homebuyers, or the benefits of staging a home before selling.
Client Testimonials: Incorporate testimonials from past clients to add credibility. Highlight specific benefits they received from your services.
Example: A carousel post explaining different services, starting with a key question that captures attention, followed by slides that break down each service you offer.
5. Recap the Month
Monthly recaps are an excellent low cost and low effort way to share your recent successes and important milestones. This type of content acts as social proof, demonstrating your expertise and reliability.
Detailed Strategy:
Visual Recap: Use clean and visually appealing designs to present your recap. Include key metrics like the number of homes sold, new listings, average sale prices, and notable achievements.
Consistency: Make this a regular monthly post. Consistency helps build anticipation and trust with your audience.
Detailed Highlights: Provide brief descriptions of significant events or deals. Highlight any challenges you overcame and the solutions you provided.
Engagement: End with a call to action to encourage further engagement, such as “Contact me for more details” or “Sign up for my newsletter.”
Example: An Instagram post with a clean design summarizing homes sold, new listings, and average sale prices.
6. Offer Actionable Tips and Advice
Educational content is invaluable for building trust and demonstrating your expertise. It is also low cost. Share tips and advice that address common questions or concerns of your audience.
Detailed Strategy:
Identify Common Questions: Think about the questions you frequently get from clients. Use these as inspiration for your posts.
Detailed Advice: Provide detailed, actionable advice. For example, if addressing how to prepare a home for sale, break it down into steps: decluttering, minor repairs, staging, etc.
Visual Aids: Use infographics, bullet points, and other visual aids to make your tips easy to understand and follow.
Client Stories: Share stories from clients who have successfully used your tips. This provides real-world proof of their effectiveness.
Example: A post addressing the concern of a slow market with actionable steps for buyers and sellers. This not only educates but also positions you as a reliable source of information.
7. Address Misconceptions
Addressing common real estate misconceptions helps you establish authority and provide valuable insights to your audience. It builds your gravity and it another low cost activity.
Detailed Strategy:
Research: Identify common myths and misconceptions in real estate, such as the idea that you need a 20% down payment to buy a home or that winter is a bad time to sell.
Fact-Based Posts: Create posts that provide clear, fact-based information to debunk these myths. Use data and statistics to back up your points.
Visual Comparisons: Use before-and-after visuals, charts, or infographics to illustrate the truth versus the misconception.
Engagement: Encourage your audience to ask questions and share their own misconceptions or experiences.
Example: A post debunking myths about interest rates, explaining the reality, and offering tips on navigating the market.
8. Discuss Market Trends
Sharing market trends shows you are knowledgeable and invested in the well-being of your clients. It builds trust by helping potential buyers and sellers understand the bigger picture. As always, it is low cost and effort.
Detailed Strategy:
Regular Updates: Share regular updates on market trends, such as monthly or quarterly reports. Include data on average home prices, inventory levels, and days on market.
Expert Analysis: Provide your expert analysis on what these trends mean for buyers and sellers. Explain how current trends might influence their decisions.
Visual Data: Use graphs, charts, and infographics to present data in a visually appealing and easy-to-understand format.
Call to Action: Encourage your audience to reach out for personalized advice based on the trends. This can lead to direct engagement and potential leads.
Example: A carousel post summarizing recent market trends and explaining their impact on buyers and sellers, ending with a call to action like “DM us today for personalized advice.”
9. Share Low Cost Relevant News or Updates
Keeping your audience informed about industry news or updates positions you as a knowledgeable and reliable real estate professional. It is educational, informative and low cost.
Detailed Strategy:
Timely Information: Share news and updates as soon as they become available. This could include changes in mortgage rates, new housing policies, or local development projects.
Contextual Explanation: Explain how this news impacts your audience. For example, if mortgage rates drop, explain how this could be a good time to buy.
Visuals: Use images, videos, or infographics to make the information more engaging and easier to understand.
Interaction: Encourage your audience to share their thoughts and ask questions about the news. This can lead to meaningful discussions and increase engagement.
Example: A post about changes in mortgage rates or new housing policies, highlighting how these changes impact real estate decisions.
10. Voice Your Opinion
Sharing your opinion on relevant topics adds a personal touch to your social media presence and helps you connect with your audience on a deeper level.
Detailed Strategy:
Choose Relevant Topics: Select topics that are relevant to your audience and that you have strong opinions about. These could be industry trends, local market conditions, or real estate best practices.
Personal Touch: Share personal experiences or stories related to your opinion. This makes your posts more relatable and engaging.
Respectful Tone: Maintain a respectful and professional tone. Avoid being overly aggressive or confrontational.
Encourage Discussion: Invite your audience to share their thoughts and experiences. This can lead to increased engagement and build a sense of community.
Example: A post addressing a common misunderstanding in real estate, providing your perspective, and offering examples to support your viewpoint.
By incorporating these low-cost, high-impact social media content ideas into your strategy, you can effectively engage your audience, build trust, and establish your expertise in the real estate market.
Snehil Yadav, a luxury real estate influencer says, “From showcasing new listings and offering actionable advice to sharing market trends and addressing misconceptions, each of these content ideas helps you connect with potential buyers and sellers in a meaningful way.”
Start implementing these ideas today to drive engagement and grow your real estate business on social media.