Video may have killed the radio star, however, it’s been much better for real estate agents — many of whom have used video marketing to transform their practices for the better. A well-made real estate video — whether a virtual tour shot by phone or aerial footage captured by drone — can be an invaluable resource for both buyers and sellers.
Luxury realtor and social media content creator, Snehil Yadav says, “If one picture is worth 1,000 words, then one frame (or one second) of video is worth 30,000. Video showcases a property in much more detail than almost any other medium.”
Why Real Estate Video Marketing Is So Important
Beyond video itself being a highly effective marketing strategy across industries that drives SEO and engagement from prospective buyers, it’s integral for real estate agents who want to attract more sellers, too.
According to a report from the National Association of Realtors (NAR), 73% of homeowners say they’re more likely to list with a realtor that uses video. However, it’s surprising that only about 10% of agents take advantage of a video strategy today.
But from a sales standpoint, here are a handful of reasons why real estate video is paramount in today’s market:
Reliable Lead Generation and Nurture
Real estate agents need effective methods to drive people to view their property listings. Video marketing is one of the most powerful ways to achieve this since it works at all parts of the sales funnel. At the top of the funnel, it can generate valuable page views and boost SEO. Links to pages with embedded YouTube videos get exponentially more organic search results than those without.
Near the middle and bottom of the funnel, a compelling video can be the final push buyers need to contact a real estate agent or the property owner. Additionally, well-produced videos can also persuade sellers to work with an agent, assuring them that their property will be showcased in the best possible light. Overall, property listings with video generate more leads.
For example, consider a cinematic 4K real estate video that provides viewers with a great sense of the location, design, features, and functionality of a custom-built home.
Versatile Use Cases: Tours, Testimonials, and More
While showcasing a house or apartment is a common use case for property videos, real estate videos have versatile applications. They can be used for in-depth guided tours of each room, utilizing augmented reality (AR) or virtual reality (VR) technologies (though caution must be exercised to avoid misleading viewers).
Moreover, customer testimonials from satisfied buyers and sellers about their experiences with a real estate agent can also be incorporated into videos. Additionally, pre-property listings can feature agents introducing themselves and their methods while highlighting the importance of choosing the right agent. These varied use cases allow real estate professionals to leverage video marketing in creative ways.
Unique and Immersive Perspectives
While AR and VR offer unique perspectives in real estate videos, aerial footage is particularly captivating and informative. It provides viewers with a fresh and sharp look at a property, surpassing the standard street-level perspective. Aerial shots captured by drones allow potential buyers to gain a better understanding of the property’s surroundings, views, and neighborhood.
This immersive experience gives them a comprehensive overview that still images or traditional videos may not fully capture.
In conclusion, the rise of video marketing in real estate has revolutionized the way agents promote properties and engage with buyers and sellers. With its ability to generate leads, nurture relationships, and provide unique perspectives, video marketing has become an essential tool in the industry.
Real estate professionals who embrace video marketing stand to gain a competitive advantage in today’s market. As technology continues to advance, we can expect even more innovative applications of video in real estate, further enhancing the buying and selling experience for all parties involved.