Instagram is a natural fit for real estate marketing. And with the growing popularity of Instagram Stories, marketers are increasingly using this feature to highlight their properties and luxury real estate brand. When implemented as a part of a robust digital marketing strategy, Instagram Stories is an ideal place to showcase your latest projects.
Luxury realtor and social media content creator, Snehil Yadav says, “But with such a highly visual platform comes the challenge of standing out from other luxury real estate brands. If you want to generate leads, increase ROI, and ultimately close deals, you’ll need to think outside of the box. Here are five creative ways to use Instagram Stories for your luxury real estate brand.”
Go Behind the Scenes
Because of the informal feel of Instagram Stories, it’s a great place to highlight your luxury real estate brand and give viewers a behind-the-scenes look at your property. This intimate view into what makes your brand unique helps build engagement and brand loyalty.
Some ideas to showcase your luxury real estate brand include:
Highlight premier features of your property
Snap a picture or short video at local restaurants, bars, and events near your property
Upload an image of an office brainstorm or staff meeting
Feature new marketing ideas or projects your staff are working on
Engage with Instagram Stories
Instagram algorithms can make organic reach difficult, which means that engagement can be a challenge. But Stories helps boost reach and engagement by giving users ways to interact with your content. Ask viewers a question or create a poll to encourage audiences to share their thoughts with your brand. When audiences respond to your questions or polls, make sure you re-engage with them.
Highlights
Looking to get more shelf life out of your Instagram Stories? Try using the Highlights tool. Instagram Stories Highlights can live permanently on your profile. They’re like curated collections of Instagram Stories that your followers — both old and new — can tap into and watch any time they like.
Highlights is a great tool for gathering several of your most engaged stories and blog posts, and organizing them by topic. For example, your luxury real estate brand can create different highlights for property features, neighborhood information, and office culture. Viewers can easily sort through your content based on their personal needs.
Be Visual
Instagram called the feature “Stories” for a reason. Don’t be afraid to make your content pop through filters on your images and videos, use fun fonts and bold text, and create slideshows that break your stories into parts. Visual content has significantly higher engagement rates, so get your camera ready.
Luxury Branding
Instagram Stories leverages two things today’s buyers love: beautiful images and engaging videos. The tool extends a brand’s audience, shows the ins and outs of what makes your brand unique, and promotes engagement with your Stories, as well as your Instagram posts. All of these elements develop brand awareness and, hopefully, brand loyalty.
Final Thoughts
Some luxury real estate brands may be hesitant to use Instagram Stories due to its informal vibe, something that’s not usually synonymous with luxury real estate. However, as Instagram continues to grow in popularity, it’s important for brands to follow their audiences.
Despite the initial hesitancy of some luxury real estate brands to embrace Instagram Stories, given its perceived informal vibe that may not align with the traditional image of luxury real estate, it is crucial for brands to adapt and follow their target audiences. As Instagram’s popularity continues to soar, leveraging the power of Stories becomes an essential component of a dynamic digital marketing strategy.
Embrace the versatility of this tool and unleash your creativity by experimenting with captivating videos, stunning visuals, and engaging posts. By analyzing the responses and preferences of your followers, you may be pleasantly surprised at the exceptional performance and the valuable connections that can be forged through Instagram Stories. Embrace the opportunity to showcase your unique properties, build brand loyalty, and ultimately drive success in the competitive luxury real estate market.
Remember, Instagram Stories is just one part of your dynamic digital marketing strategy. Have fun with the tool, experiment with posts including videos and pictures, and see what followers engage with the most. You might be surprised how well your Stories perform.