How Tier 2 and Tier 3 Cities Are Reshaping India’s Real Estate Landscape?
India’s real estate sector is witnessing a major shift as developers turn their attention to Tier 2 and Tier 3 cities, signaling a new era of growth and opportunity. In 2024, these emerging urban centers accounted for an impressive 44% of the 3,294 acres of land acquired by developers, underscoring their rising prominence in the country’s property market. This trend reflects a strategic move by developers to cater to the growing demand for housing beyond traditional metropolitan hubs. A recent report by CREDAI-Liases Foras revealed that housing sales across 60 cities reached an impressive 681,138 units in 2024, marking a robust 20% year-on-year growth. Notably, the luxury and ultra-luxury segments dominated the market, contributing to 71% of total sales value. This surge in high-end property transactions highlights a shift in buyer preferences toward premium living spaces, driven by rising incomes and aspirations. A New Kind of Shift Ashish Agarwal, director, AU Real Estate, asserts that Tier 2 and Tier 3 cities are the future of real estate growth in India. He emphasizes that developers are witnessing a remarkable shift in demand, as people are looking beyond metro cities for affordable yet quality living spaces. These emerging urban centers offer immense potential, driven by increasing urbanization and improved infrastructure. The charm of these cities lies in their balance between affordability and lifestyle, making them the next big thing in real estate. Delhi NCR remains at the forefront of this transformation, particularly in the luxury real estate sector. The region has seen remarkable growth in high-value property sales, with a significant portion of homes priced at ₹10 crore or more. Affluent buyers and Non-Resident Indians (NRIs) are fueling this demand, attracted by Delhi NCR’s evolving infrastructure and its reputation as a prime destination for luxury living. SK Narvar, group chairman, Trident Realty, highlights that for the past few years, developers, investors, and buyers have been increasingly drawn to Tier 2 and Tier 3 cities for their better quality of life and beautiful environment. These cities are emerging as real estate hotspots, offering immense growth potential and housing options. He notes that the shift towards these cities is not just about investment but about creating communities that blend modern living with natural charm, making them the future of India’s real estate landscape. Urban Centres Driving Growth Infrastructure development has been pivotal in shaping this narrative. Mega projects such as Jewar International Airport and the RapidX Transit System have significantly enhanced connectivity within NCR and beyond, attracting both residential and commercial investments. The upcoming FNG Expressway is expected to further boost property values by seamlessly linking key urban centers within the region. These developments are not only improving accessibility but also creating new economic opportunities, solidifying Delhi NCR’s position as a real estate hotspot. Meanwhile, Tier 2 and Tier 3 cities are becoming vital players in India’s real estate landscape. With affordable housing options and increasing urbanization, these cities are becoming attractive destinations for first-time buyers and investors alike. Many cities like Jaipur, Indore, and Lucknow are witnessing a surge in real estate activities due to infrastructural advancements and government incentives promoting housing developments in these regions. Tier 2 and Tier 3 Cities: The Future of Real Estate The demand for housing in Tier 2 and Tier 3 cities has been driven by several factors, including rising disposable incomes, improved connectivity, and a preference for a better quality of life. Many homebuyers are choosing these cities for their affordability compared to metro areas. Additionally, the availability of larger spaces at lower prices is attracting families and professionals who seek comfortable and spacious homes. Developers are also capitalizing on this shift by launching new projects catering to the growing aspirations of homebuyers in these cities. The residential landscape in places like Chandigarh, Coimbatore, and Nagpur is evolving rapidly, with a focus on integrated townships and modern amenities that cater to the changing preferences of buyers. Investment Opportunities in Emerging Cities Investors are increasingly eyeing Tier 2 and Tier 3 cities for their high return on investment. With property prices in metro cities reaching unaffordable levels, real estate in smaller cities is presenting lucrative opportunities. Rental yields in these cities are also improving, making them attractive for long-term investments. For instance, cities like Kochi, Bhubaneswar, and Surat have witnessed a steady appreciation in property values, driven by a growing economy and infrastructural upgrades. The rise of co-working spaces, business hubs, and IT parks in these areas is further boosting demand for residential properties, leading to increased investor interest. Government Initiatives Boosting Growth The Indian government’s initiatives, such as Smart Cities Mission and Pradhan Mantri Awas Yojana (PMAY), have significantly contributed to the development of real estate in Tier 2 and Tier 3 cities. The Smart Cities initiative aims to enhance urban infrastructure, making these cities more attractive for both businesses and residents. Similarly, the PMAY scheme has provided affordable housing options to lower-income groups, further driving real estate growth. Moreover, improved road networks, metro rail extensions, and new industrial corridors have made these cities more accessible, reducing the dependence on metro cities for employment and lifestyle amenities. With rapid urbanization and migration trends favoring these cities, the real estate sector is poised for sustained expansion. Changing Buyer Preferences Buyer preferences in India are evolving, with a growing demand for spacious homes, green surroundings, and community living. Tier 2 and Tier 3 cities offer these benefits at a fraction of the cost of metro cities, making them attractive to both millennials and retirees. The demand for plotted developments, villas, and gated communities is on the rise, as homebuyers seek more privacy and a better quality of life. Additionally, the rise of remote work and hybrid working models has accelerated this trend. Professionals no longer need to be confined to major metros for career opportunities, enabling them to relocate to emerging cities without compromising on work prospects. This shift is playing a significant role in driving the demand for homes in these areas. Luxury realtor and social media
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