Blogs

The Indian real estate market is set to experience significant shifts in 2024, building on the momentum gained in the previous year.

India's real estate sector has been a stalwart contributor to the country's economic progress, particularly in the year 2023. The sector displayed remarkable resilience and adaptability, emerging as a crucial driver of India's economic journey towards prosperity and innovation

Increasingly, individuals are turning away from the towering structures of high rise apartments and embracing the charm of expansive villas and independent houses. 

In the rapidly evolving landscape of digital marketing, real estate developers are increasingly turning to influencer marketing to engage and captivate audiences, particularly in the luxury segment.

The third quarter (Q3) of 2023 has unfolded as a dynamic and transformative period for India's real estate sector, showcasing resilience amid global economic uncertainties.

India's real estate market has emerged as the most preferred destination for global investors in the Asia–Pacific region, making it a lucrative hotspot for investments.

With social media platforms such as Instagram, Facebook, and YouTube providing a space for individuals to build and grow their personal brands, it's no wonder that businesses are eager to utilize the power of Influencer Marketing to reach new audiences.

In the dynamic landscape of Indian real estate, Bengaluru and Mumbai have emerged as the preferred choices for Non-Resident Indians (NRIs) seeking investment opportunities. 

Real estate agents and brokerages are increasingly turning to Artificial Intelligence (AI) to streamline their marketing efforts and enhance their client relationships.

In recent years, Instagram has emerged as a powerful platform for real estate professionals to connect with potential clients and close sales. 

India, a country with over 460 million internet users, stands as the second-largest digital internet market globally, following China. The surge in internet users has significantly expanded the influence of digital platforms.

India's real estate sector is currently experiencing a major shift due to the country's rapid urbanization in Tier II cities. The urbanization rate in India has surged from 32% in 2013 to approximately 36% in 2023.