Blogs

Digital marketing has become a vital tool for consumer and stakeholder engagement across various sectors, including real estate. In India, customers have evolved to make well-researched, informed decisions, and a brand's digital presence is important.

The Indian real estate sector has long been considered a minor player in the Asian commercial property market. However, this perception is changing rapidly as the country undergoes significant economic and regulatory reforms.

The Indian real estate sector has long grappled with a funding gap, hindering its growth and development potential. However, in recent years, Real Estate Alternative Investment Funds (AIFs) have emerged as a game-changer, revolutionizing the industry.

NRI (Non-Resident Indian) investment in India has gained significant momentum in recent years. The Indian government has implemented favorable policies and regulations to encourage NRIs to participate in the country's economy. 

Over the past two decades, organised retail has been on the rise in India, revolutionizing the shopping experience and significantly impacting the commercial real estate sector.

In recent years, technology has permeated every aspect of our lives, transforming the way we work, communicate, and even purchase goods and services. One sector that has witnessed a significant shift due to technological advancements is the real estate industry.

In today's digital age, social media marketing has become an indispensable tool for real estate professionals to connect with potential clients, promote listings, and establish a strong online presence. With the right social media marketing strategies, realtors can effectively reach their target audience and drive new business.

In recent years, the business landscape has undergone a transformative shift as an increasing number of companies acknowledge the advantages of flexible work or coworking arrangements  This paradigm change has given rise to an unparalleled demand for coworking spaces that offer professionals a versatile and adaptable environment.

In the realm of real estate marketing, a blossoming revolution is underway, brimming with innovative advertising ideas. Among the plethora of methods available, real estate influencer marketing reigns supreme as a preferred avenue for connecting ambitious real estate projects with discerning prospective buyers.

The pandemic has undeniably revolutionized our perception of home, leaving an indelible mark on its essence, purpose, and wellness significance. No longer confined to mere living spaces, our homes have transformed into multifunctional sanctuaries that cater to every aspect of our lives.

India boasts the largest millennials population globally, comprising a significant 34 percent, which amounts to a staggering 440 million individuals as of 2021. This statistic unequivocally highlights the pivotal role played by the Gen Z cohort in shaping not only the nation's economy.

In the realm of contemporary real estate, an exhilarating transformation takes place as Indian women embrace dynamic roles across diverse segments. As agents, developers, architects, marketing specialists, and an array of other capacities, these visionary women orchestrate a symphony of change. Fearlessly defying society's ingrained stereotypes, they step into uncharted territories and make their mark.