Indian Real Estate

Tier II

17 Tier II Cities: The New Frontier of Real Estate Growth in India

India’s real estate sector is currently experiencing a major shift due to the country’s rapid urbanization in Tier II cities. The urbanization rate in India has surged from 32% in 2013 to approximately 36% in 2023.  This transformation is propelling the real estate industry towards new horizons, particularly in cities that exhibit remarkable growth potential. The Confederation of Real Estate Developers’ Associations of India (CREDAI) and Cushman & Wakefield jointly released a report titled “India’s Next 10 Emerging Markets: Engines for Future Growth of Commercial Real Estate.”  This report has identified 17 Tier II cities across India with substantial potential for real estate development, organized retail penetration, and mature residential markets. Among these, Bhubaneswar, Coimbatore, Indore, Jaipur, Kochi, Lucknow, Nagpur, Surat, Thiruvananthapuram, and Visakhapatnam are the ten emerging cities with the highest potential for future growth. Why Tier II Cities Are Thriving The growth in India’s tier-II cities is not a coincidence; it’s driven by multiple factors. Rising incomes and increased consumption levels have turned these Tier II cities into magnets for retail investments.  Luxury realtor and social media content creator with over 245k followers on Instagram, Snehil Yadav says “Large Grade-A malls and prominent high streets are emerging, transforming these tier-II cities into major consumption hubs. The residential sector in many of these cities has also experienced significant growth, and housing affordability remains favorable.” Key Selection Parameters The selection of these emerging Tier II cities was based on a comprehensive evaluation of several key parameters: Population: The report considered the population size as a significant factor in identifying potential cities for real estate growth. Economic Prowess: The economic strength of a city, indicated by GDP per capita, played a crucial role in the selection process. Tertiary Education Enrolment: The presence of educational institutions and the enrollment of students were considered, as they are important factors for corporate decisions on office locations for Tier II cities. Ease of Living: Cities with better living conditions and quality of life were favored. Infrastructure and Connectivity: These were identified as essential drivers of commercial activity in today’s world. Metro Development Index: The availability and planned expansion of metro routes were also assessed, as they greatly impact connectivity and accessibility. Population Growth: The growth in population over the last decade was analyzed to predict future demand for real estate. House Prices: House prices were examined to evaluate affordability across Grade-A projects. Real Estate Growth and the Future of India India is currently one of the world’s fastest-growing major economies, with ambitious plans to reach a GDP of $5 trillion by FY2026-27. Achieving this goal requires accelerated economic growth and the development of more metropolitan areas. It is India’s tier-II cities that will play a significant role in this nation-building narrative. The report not only benefits corporate occupiers exploring new locations beyond the key eight real estate markets but also offers insights to developers regarding the opportunities within their own domains. As India continues its extraordinary economic journey and experiences higher urbanization rates, emerging Tier II cities will be key drivers of the future growth of the commercial real estate market. The Ten Emerging Cities Bhubaneswar: This rapidly growing city in Odisha is attracting attention with its booming infrastructure and economic potential. Coimbatore: Known as the “Manchester of South India,” Coimbatore boasts a diverse economy and is an emerging real estate market. Indore: The largest city in Madhya Pradesh is a center of commerce and culture, presenting promising opportunities for real estate development. Jaipur: The Pink City is experiencing robust growth in commercial real estate, driven by its rich history and contemporary development. Kochi: The port city is witnessing significant investment in real estate, particularly in the commercial sector. Lucknow: With its strategic location, Lucknow is becoming a real estate hotspot for both residential and commercial projects. Nagpur: Known as the “Orange City,” Nagpur is transitioning into a prime real estate destination with improved infrastructure. Surat: This Gujarat city’s strong economic performance and growing population have boosted its real estate sector. Thiruvananthapuram: The capital of Kerala is attracting investments due to its expanding economy and quality of life. Visakhapatnam: The largest city in Andhra Pradesh is a rising star in the real estate sector, thanks to its development potential. As India continues to undergo rapid urbanization, the real estate industry is poised for significant growth in emerging Tier II cities. These tier-II cities offer opportunities for investors, developers, and businesses looking to tap into India’s burgeoning commercial and residential real estate markets.  With a blend of economic potential, population growth, and quality of life, these Tier II cities are set to shape the future of India’s real estate sector. In the journey to a $5 trillion economy, these emerging markets will play a pivotal role in fueling the nation’s development narrative. The potential of these ten emerging cities is a beacon of hope for a brighter future in India’s real estate landscape.

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The Festive Season Surge In Indian Real Estate – Preparing For A Big End To 2024

As the festive season approaches, the Indian real estate market is witnessing a remarkable surge in buyer demand and activity. Traditionally regarded as an auspicious time for investments, this period heralds an increase in both developer initiatives and homebuyer interest, setting the stage for record growth in the sector. Factors such as low interest rates, government incentives, and a burgeoning number of first-time homebuyers are driving this momentum, particularly in prime locations and the affordable housing segment. An Auspicious Time for Investment The festive season in India, especially during periods like Diwali and Dhanteras, is a time when homebuyers are most active, motivated by cultural beliefs that associate these occasions with prosperity and new beginnings. This year, there has been a significant uptick in inquiries and bookings, signaling a growing interest in property investments. Developers are strategically aligning their launches and marketing efforts to coincide with this festive fervor, introducing attractive offers that entice potential buyers. The trend of flexible payment plans, requiring only a 10% to 20% upfront payment, has gained traction. This shift, which became prominent around Ganesh Chaturthi, encourages buyers to commit with minimal down payments, fostering a conducive environment for real estate transactions. Snehil Yadav, a luxury real estate influencer says, “Last year’s festive season already saw property registrations jump by 30%, showcasing the potential of this period for both buyers and developers alike.“ Favorable Market Conditions The Indian real estate sector is experiencing an unprecedented phase, driven by various favorable market conditions. The first half of 2024 alone saw sales reaching approximately 173,241 units across the top eight cities, marking the highest volume in the past decade. The optimism surrounding the market is palpable, as developers prepare to launch new projects and align their offerings with the festive spirit. Additional incentives such as stamp duty waivers and construction-linked payment plans are anticipated, along with promotional giveaways like gold coins and electronic devices to further entice buyers. This strategic alignment with consumer sentiment not only enhances buyer confidence but also ensures that developers remain responsive to market demands. Shifting Buyer Preferences In recent years, the pandemic has reshaped buyer preferences significantly. Many prospective homeowners now prioritize space and functionality, seeking homes that accommodate work-from-home arrangements and offer a comfortable lifestyle. Developers are adapting to these evolving needs by designing properties that provide ample space and modern amenities. Furthermore, the increasing emphasis on sustainable living has gained momentum. Eco-friendly homes equipped with energy-saving features, solar panels, and water-efficient systems are becoming increasingly popular. This shift not only benefits the environment but also appeals to a demographic of environmentally conscious buyers, adding another layer of attractiveness to new housing projects. Luxury Real Estate Market Dynamics Amid this burgeoning interest, the luxury housing market, particularly in urban centers like Gurugram, is flourishing. The demand for upscale living spaces has surged, driven by rising disposable incomes and a growing pool of high-net-worth individuals (HNWIs). Major developments in infrastructure, excellent connectivity, and the presence of luxury amenities are key factors making these areas prime destinations for affluent buyers. Properties in locations such as Golf Course Road, Golf Course Extension Road, and Southern Peripheral Road have become increasingly sought after, thanks to their strategic positioning and upscale residential offerings. As developers roll out innovative marketing strategies and exclusive offers, the luxury market is poised for further growth during this festive season. Commercial Real Estate Outlook The commercial real estate sector is also witnessing a positive trend, particularly in regions like Gurugram, where leasing activity has shown significant growth. The demand for office spaces and retail outlets is on the rise, attributed to an influx of businesses seeking to establish themselves in thriving commercial corridors. Key areas such as the Dwarka Expressway are becoming hotspots for IT parks and retail spaces, attracting both local and international investments. Developers are actively responding to this demand by creating spaces that cater to modern business needs, equipped with state-of-the-art facilities and strategic urban planning. This dynamic evolution within the commercial real estate market adds another layer of optimism to the overall sector. Innovative Marketing and Buyer Engagement Strategies Developers are leveraging technology and innovative marketing strategies to engage potential buyers during the festive season. The integration of virtual reality (VR) and augmented reality (AR) in property showcasing is revolutionizing the home-buying experience, allowing prospective buyers to visualize their future homes in an interactive manner. Exclusive festive discounts, waived fees, and attractive payment options are further enhancing the allure of investments during this period. Developers are not only showcasing their properties but also ensuring a seamless buying journey, which is crucial in maintaining buyer interest and confidence. The Role of Technology The impact of technology on the real estate sector is profound. From online property listings to digital marketing campaigns, technology facilitates a more efficient and transparent buying process. As buyers increasingly turn to digital platforms for their real estate needs, developers must ensure they are equipped to meet these expectations. In addition to traditional marketing methods, leveraging social media, mobile apps, and virtual tours has become essential in capturing the attention of tech-savvy buyers. This shift towards a more digitalized approach enhances accessibility and creates a more engaging experience for potential homeowners. A Promising Future Ahead The combination of favorable market conditions, evolving buyer preferences, and innovative marketing strategies positions the Indian real estate sector for sustained growth, not just during the festive season but well into the future. With the festive period serving as a catalyst for heightened activity, the momentum is expected to continue, supported by a strong inclination towards homeownership and the desire for quality living. As the festive season unfolds, both buyers and developers stand to benefit from this period of heightened activity. For buyers, it represents an opportunity to make significant investments in properties that meet their evolving needs, while for developers, it offers a chance to tap into a market eager for new offerings and attractive deals. The festive season is not only a time for celebration but also

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Should You Buy a Home in India or Rent It? A Detailed Exploration For Easy Decision Making in 2024.

For years, one of the most debated questions in the Indian real estate sector has been whether it is better to buy or rent a home. This decision can have long-lasting financial, emotional, and lifestyle impacts. With rising real estate prices and escalating rents, choosing between renting and buying has never been more challenging or significant. In this blog, we explore the key factors to consider when making the choice, guided by data and trends observed across major Indian cities. We will also provide a comprehensive analysis of both options to help you make an informed decision. To Buy or to Rent? The Indian Real Estate Market in 2024 According to a recent study by real estate consultancy Anarock, rental values in key micro-markets of India’s top seven cities surged by up to 72% between 2021 and June 2024. This increase in rents outpaced the growth in capital values in cities like Bengaluru, Pune, Kolkata, and Chennai. On the other hand, cities like NCR, Mumbai Metropolitan Region (MMR), and Hyderabad saw higher capital value appreciation than rental values. For instance, rents in areas like Bengaluru’s Sarjapur Road and Pune’s Hinjewadi rose over 50%, while capital growth was notably high in places like Noida’s Sector 150 and Mumbai’s Chembur. These trends are essential when considering whether to buy or rent, but they are far from the only factors. Personal preferences, financial stability, job growth prospects, and family size also play crucial roles. The Rising Sentiment Toward Homeownership An increasing number of tenants view rent as a recurring expense, while EMIs (Equated Monthly Installments) are perceived as investments towards a non-volatile asset. This shift in mindset is partly due to relatively cheaper home loan interest rates, averaging between 8.75% and 9.5%. As a result, the median age of first-time homebuyers has dropped from 42 to 34 over the past three years, with millennials and Gen Z opting for homeownership earlier than previous generations. According to data from NoBroker, younger generations today are buying homes after renting only four to five times, compared to nine times a decade ago. But does this mean that buying is always the better option? Let’s take a closer look at the factors involved. Key Factors to Consider When Buying a Home 1. The Emotional Parameter Buying a home is an emotional decision for many. Homeownership is often seen as a symbol of stability, success, and security, especially in India. For some, owning a home is part of creating a legacy for future generations. This emotional aspect cannot be overlooked, but it should not be the sole factor driving your decision. 2. The Financial Parameter Before you jump into buying a house, it’s important to understand the financial implications. Buying a house involves several costs, including: 3. The Investment Parameter Many people view buying a house as an investment. However, while property values can appreciate, there are risks involved, especially if the housing market slows down. It’s essential to evaluate whether the appreciation in capital values in your desired location justifies the costs associated with homeownership. Key Factors to Consider When Renting a Home 1. Rent and Deposit Renting offers flexibility, and the upfront costs are usually lower. In most cities, you will need to pay an upfront deposit, which can range from 2 to 12 months of rent, depending on the landlord and location. This deposit is refundable when you vacate the property. 2. Lower Maintenance Costs While tenants are responsible for keeping the property in good condition, major repairs and long-term maintenance generally fall under the landlord’s responsibility. This can significantly reduce the financial burden for tenants compared to homeowners. 3. No Long-Term Debt One of the major advantages of renting is that you are not tied down by a long-term financial obligation. This flexibility can be particularly appealing for people who are unsure of their long-term plans or those who frequently relocate for work. What Is Rental Yield? A key concept to understand when deciding whether to rent or buy is rental yield. Rental yield is the annual rent earned on a property as a percentage of its total value. In India, rental yields typically range between 2% and 3%. For example, if you own a 4BHK apartment in Noida worth ₹5 crore and the monthly rent is ₹65,000, the rental yield is 1.56%. This means it would take around 65 years to recover the property’s value through rent alone. In such a scenario, renting may seem like a better option unless the property’s value appreciates significantly over time. Risks of Buying a Home While owning a home comes with several benefits, there are also risks associated with it: Crunching the Numbers: Is It Cheaper to Rent or Buy? When comparing the financial implications of renting versus buying, renting often comes out as the cheaper option in the short term. Let’s break it down: According to some estimates, the net benefit from renting a home could be ₹1.73 crore, compared to a net benefit of ₹1.61 crore from buying, assuming a 6% annual return on investments and a stable rental yield. However, if the property market appreciates at a faster rate, buying could become more advantageous. The Emotional vs. Financial Dilemma Ultimately, deciding whether to buy or rent a home in India comes down to balancing emotional and financial considerations. For some, the stability and pride of homeownership outweigh the financial risks, while for others, the flexibility and lower costs of renting are more appealing. Tips for First-Time Homebuyers If you’ve decided to take the plunge and buy a home, here are some tips to keep in mind: Snehil Yadav, a luxury real estate influencer says, “There is no one-size-fits-all answer to the question of whether to buy or rent a home in India. It depends on your financial stability, personal preferences, and the real estate market in your desired location.” Renting may offer flexibility and lower upfront costs, but buying a home provides long-term security and the potential for financial growth. Whatever you

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Transforming Indian Real Estate with Blockchain: A New Era of Transparency & Efficiency in 2024

The real estate sector in India, for decades, has been marked by inefficiencies, corruption, and a general lack of transparency. Property disputes are rampant, outdated records persist, and navigating the legal and administrative hurdles often seems like a Sisyphean task. However, with the advent of blockchain technology, a new opportunity for radical improvement is emerging. This technology could reshape the industry by streamlining property management, improving land registry systems, and reducing disputes. This article will explore the historical challenges faced by Indian real estate, the advent of blockchain, and the promising future ahead. The Historical Challenges of Indian Real Estate India’s real estate industry has long been described as disorganized and fragmented. Historically, the sector has been riddled with problems, ranging from lack of transparency to regulatory inefficiencies. Let’s look at the key issues: Lack of Standardization One of the fundamental challenges in the Indian real estate market has been the lack of standardization. Property documentation has varied from region to region, with each state and union territory having its own rules and regulations for property registration. Furthermore, most of the land records have traditionally been stored in physical formats, making them susceptible to tampering, loss, or destruction. Presumptive Land Titles India’s system for land titles operates on a presumptive basis, which means ownership is not guaranteed and can be challenged. This is unlike the “Torrens system” used in countries like Australia, where ownership is guaranteed by the state. In India, the burden of proof often lies on the property owner, leading to long, drawn-out court cases that clog the judicial system. As a result, property disputes make up a staggering 66% of civil cases in India. Corruption and Inefficiencies The lack of transparency and complex regulatory frameworks have fostered a breeding ground for corruption. Property registration is notorious for bribes and malpractices, with many individuals and businesses having no choice but to pay illicit fees to speed up the process. Transparency International ranks India poorly in terms of corruption, with property registration being one of the top sectors for reported bribes. Outdated Processes In rural areas, the problem is even more pronounced, with land records either incomplete or nonexistent. Farmers and landowners often struggle to prove ownership due to missing documentation, preventing them from using their land as collateral for loans. Digitization efforts have been underway, but the process has been slow and piecemeal, leaving vast gaps in the system. The consequences of these challenges are severe. Delayed property transfers, fraud, costly litigation, and economic inefficiency are but a few examples of how these issues have hampered the sector’s growth. The Advent of Blockchain in Real Estate Blockchain is an innovative technology that records information in a way that makes it nearly impossible to alter. It’s essentially a distributed ledger system that ensures data integrity, transparency, and security. In the context of real estate, blockchain’s potential lies in its ability to solve some of the most persistent issues that have plagued the industry. In simple terms, blockchain records transactions across multiple computers in a decentralized network. Each transaction is stored in a “block,” which is then linked to previous blocks, forming a “chain.” This makes the data virtually immutable. Once a transaction is recorded, it cannot be altered without changing every subsequent block, which would require consensus from the entire network. For real estate, this means that property records stored on a blockchain are secure, transparent, and tamper-proof. All stakeholders, from buyers and sellers to government authorities and financial institutions, can access the same set of data, creating a level playing field. Advantages of Blockchain in Real Estate Snehil Yadav, a luxury real estate influencer says, “Several Indian states have already begun exploring the use of blockchain for land records. Andhra Pradesh, for example, launched a pilot project in collaboration with blockchain company Zebi to create a tamper-proof record of land transactions. The initiative reportedly reduced disputes by half and improved transaction efficiency by 30%.” Internationally, countries like Sweden and Georgia have adopted blockchain-based land registries with significant success. Sweden’s blockchain project, launched in 2016, demonstrated that this technology could reduce paperwork and fraud while saving millions in administrative costs. The Future of Blockchain in Indian Real Estate The potential of blockchain in transforming Indian real estate is immense, but the path to widespread adoption is not without its challenges. To fully realize the benefits, India will need to undertake several key steps. Phased Implementation Switching to a blockchain-based land registry system will require careful planning and phased implementation. A hybrid system, such as the LTO Network, which combines both public and private blockchains, could be an ideal solution for India. This allows for sensitive information to remain private while ensuring the security and transparency of transactions. Legal Framework One of the biggest hurdles in adopting blockchain in real estate is the lack of a legal framework. Indian laws currently do not recognize blockchain-based property records as legally binding. New regulations and amendments to existing laws will be needed to give blockchain records legal standing. Public Awareness and Trust Introducing blockchain into a system that has traditionally operated through paper-based methods and informal transactions will require a significant shift in public perception. Many stakeholders, from landowners to government officials, may initially be wary of this new technology. Awareness campaigns and education initiatives will be necessary to build trust and encourage adoption. Collaboration with Existing Systems Blockchain technology cannot work in isolation; it must integrate with existing systems to be effective. This means collaborating with governmental agencies, financial institutions, and legal bodies to ensure a smooth transition. Additionally, blockchain solutions need to be tailored to India’s unique administrative and legal requirements. Potential Economic Impact The economic benefits of adopting blockchain in real estate are substantial. By reducing disputes, speeding up transactions, and eliminating corruption, blockchain could save India billions of dollars annually. Furthermore, with a more reliable land registry system, foreign investors would be more likely to invest in Indian real estate, boosting the country’s economy. Blockchain technology holds

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Pune

Pune & Rapid Real Estate Development In 2024 – A Comprehesive Analysis Why!

Over the last few decades, Pune has undergone a remarkable transformation, evolving from a quiet, primarily educational hub into one of India’s most dynamic cities. As a growing metropolis, Pune has attracted attention for its unique blend of cultural heritage, educational institutions, and burgeoning IT sector. This growth has had a significant impact on its real estate market, making Pune one of the most sought-after locations for property investments in India. This article will delve into the development trajectory of Pune, discuss the emerging real estate trends, and explore what the future holds for this ever-expanding city. The Evolution of Pune Pune’s evolution has been both rapid and multifaceted. Historically known as the “Oxford of the East” due to its plethora of prestigious educational institutions, the city was primarily recognized for its academic environment and pleasant climate. However, the last two decades have seen Pune expand its identity beyond just an educational hub. The city has emerged as a thriving IT and manufacturing hub, with numerous multinational companies setting up their offices here. This transformation has been driven by a combination of factors, including its proximity to Mumbai, availability of skilled labor, and robust infrastructure. Snehil Yadav, a luxury real estate influencer says, “One of the key drivers of Pune’s growth has been the IT sector. The establishment of the Hinjewadi IT Park, among others, has attracted a large number of professionals to the city, leading to a surge in demand for both residential and commercial real estate.” Additionally, Pune’s burgeoning industrial sector, particularly in areas like Chakan and Talegaon, has further fueled the city’s growth, attracting a workforce that necessitates housing and related amenities. Pune’s infrastructure has also kept pace with its economic growth. The city’s road networks have been continuously upgraded, and several flyovers and underpasses have been constructed to ease traffic congestion. The Pune Metro project, currently under development, is set to further enhance connectivity within the city, making commuting more convenient for its residents. Moreover, the city has seen a significant expansion in its retail and entertainment sectors, with the development of several malls, multiplexes, and recreational centers. This rapid urbanization has led to the expansion of Pune’s geographical boundaries. Suburbs that were once considered far-flung are now integral parts of the city, with well-developed infrastructure and connectivity. Areas like Wakad, Baner, and Kharadi have transformed from sleepy neighborhoods to bustling localities with high-rise apartments, commercial complexes, and a plethora of amenities. Emerging Real Estate Trends in Pune The transformation of Pune has had a profound impact on its real estate market. Several key trends have emerged as a result of the city’s rapid development, reflecting the changing demands and preferences of its residents. 1. Rise of Integrated Townships One of the most notable trends in Pune’s real estate market is the rise of integrated townships. As the city expands, the demand for self-sustained communities that offer a mix of residential, commercial, and recreational facilities has increased. Integrated townships cater to this demand by providing residents with everything they need within a single, well-planned area. These townships are equipped with amenities such as schools, hospitals, shopping centers, and parks, making them highly attractive to families and professionals alike. The concept of integrated townships is particularly appealing in a city like Pune, where traffic congestion and long commute times can be significant challenges. By offering all essential services within the township, residents can enjoy a higher quality of life with reduced travel time. Additionally, these townships often include green spaces and open areas, providing a respite from the densely populated urban environment. 2. Affordable Housing on the Rise With the influx of a younger workforce and the growing middle class in Pune, the demand for affordable housing has seen a sharp rise. Developers have recognized this trend and are increasingly focusing on providing budget-friendly housing options that cater to first-time homebuyers and young professionals. Areas on the outskirts of Pune, such as Wagholi, Undri, and Pirangut, have emerged as hotspots for affordable housing projects. The government’s push for affordable housing through initiatives like the Pradhan Mantri Awas Yojana (PMAY) has further fueled this trend. With incentives such as interest subsidies and tax benefits, the scheme has made homeownership more accessible for a larger segment of the population. As a result, affordable housing is likely to remain a significant driver of Pune’s real estate market in the coming years. 3. Luxury Housing and Premium Projects While there is a growing demand for affordable housing, Pune’s real estate market is also witnessing a surge in luxury housing and premium projects. High-net-worth individuals (HNWIs) and successful professionals are increasingly looking for exclusive living spaces that offer state-of-the-art amenities, privacy, and a high standard of living. This trend has led to the development of high-end residential projects in prime areas of the city such as Koregaon Park, Kalyani Nagar, and Boat Club Road. These luxury projects often feature opulent designs, cutting-edge technology, and top-notch services, including concierge services, private swimming pools, and high-end fitness centers. Additionally, many of these projects are situated in locations that offer scenic views, proximity to premium lifestyle facilities, and easy access to business districts. 4. Co-living and Co-working Spaces As Pune continues to attract a young and dynamic workforce, there has been a noticeable shift towards co-living and co-working spaces. Co-living spaces, which offer shared living arrangements with private rooms and communal facilities, have gained popularity among millennials and young professionals who prioritize flexibility, convenience, and affordability. These spaces also foster a sense of community, which is appealing to individuals who have moved to the city for work and may not have an established social network. Similarly, co-working spaces have become increasingly prevalent in Pune, catering to the growing number of startups, freelancers, and remote workers. These spaces provide a flexible and cost-effective alternative to traditional office spaces, with the added benefit of networking opportunities and access to amenities such as high-speed internet, meeting rooms, and coffee shops. Areas like Baner, Koregaon Park, and Viman

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global

The Rise of Indian Real Estate: A Global Contender and the Role of AI in 2024

In recent years, India has emerged as a formidable player in the global real estate market. With robust economic growth, strategic government reforms, and an evolving real estate landscape, the country is rapidly positioning itself as a top global destination for real estate investment. This transformation is not only attracting international investors but also reshaping how real estate is managed and analyzed, with artificial intelligence (AI) playing a pivotal role. This article delves into the factors driving India’s real estate growth, its unique position on the global stage, and how AI is revolutionizing the industry. Economic Resilience and Growth India’s real estate market is witnessing unprecedented dynamism, underpinned by its resilient economy. Despite global uncertainties—such as inflation, geopolitical tensions, and slowing growth—India’s economy has continued to advance with impressive strength. The country’s GDP growth has consistently outpaced many developed and emerging markets, creating a fertile ground for real estate investments. The robust economic foundation, coupled with a growing middle class and rapid urbanization, has significantly boosted real estate development. As India’s population is projected to reach 1.55 billion by 2034, with 42.5% residing in urban areas, the demand for both residential and commercial real estate is set to surge. This demographic shift is driving demand across various segments of the real estate market. Sectoral Growth and Emerging Global Opportunities India’s global real estate market is experiencing rapid growth across multiple sectors. The rise of co-working spaces, the logistics boom, and the expansion of residential real estate in Tier 2 and Tier 3 cities are reshaping the landscape. Co-Working Spaces The demand for global flexible workspaces has surged, driven by the rise of startups, freelancers, and large corporations seeking cost-effective office solutions. Major cities like Mumbai, Delhi, and Bangalore are seeing a proliferation of co-working spaces, which cater to a diverse range of business needs. Logistics Sector The global logistics sector has seen substantial investments, fueled by the e-commerce boom and the need for efficient supply chain management. This sector is poised for further growth as India continues to modernize its infrastructure and enhance connectivity. Residential Real Estate in Tier 2 and Tier 3 Cities Tier 2 and Tier 3 cities, such as Vrindavan, Jaipur, Mohali, and Lucknow, are emerging as new frontiers for residential real estate. These cities have witnessed a 30% increase in housing sales, driven by factors such as improved infrastructure, increased connectivity, and growing affluence. Government Policies and Reforms Government policies have played a crucial role in shaping India’s real estate sector into a lucrative investment avenue. The Real Estate (Regulation and Development) Act (RERA) has introduced much-needed transparency and accountability, significantly boosting investor confidence. RERA ensures that global real estate transactions are more secure, reducing the risks traditionally associated with the sector. Initiatives like the Affordable Housing Scheme and the Smart Cities Mission have further enhanced the appeal of Indian real estate. The Smart Cities Mission, in particular, has propelled the development of global urban infrastructure, making cities more livable and investment-friendly. These initiatives have attracted both domestic and international investors, with Non-Resident Indians (NRIs) investing approximately USD 13.1 billion in Indian real estate and expected to contribute 20% to the country’s total real estate investments by 2025. Comparative Advantages and Future Prospects When compared to other global investment destinations like the United States, the United Kingdom, China, and Australia, India offers several unique advantages. The expanding middle class and rapid urbanization present significant opportunities for real estate development. Unlike many developed markets where growth is slowing, India’s middle class is expected to continue growing, leading to sustained demand for both residential and commercial properties. India’s young population, with a median age of around 28 years, contrasts sharply with the aging populations in many other global markets. This demographic advantage ensures a steady demand for housing, particularly in urban areas. Looking ahead, the future of Indian real estate appears exceptionally promising. A recent report by Knight Frank India and CII projects a threefold growth in the real estate sector, with the market expected to reach USD 1.5 trillion by 2034. This growth will see the sector contribute 10.5% to India’s total economic output, up from 7.3% last year. The residential segment is projected to reach USD 906 billion, while commercial real estate is expected to grow from USD 50.59 billion in 2023 to USD 241.82 billion by 2032, with a compound annual growth rate (CAGR) of 21.60%. The Role of Artificial Intelligence in Indian Real Estate As India’s real estate market continues to expand, the influx of data presents both opportunities and challenges. To harness the full potential of this data, real estate professionals are increasingly turning to artificial intelligence (AI) for advanced data analysis and decision-making. Predictive Analytics AI-driven predictive analytics are revolutionizing real estate investment by helping stakeholders anticipate market trends and property values. AI models can accurately predict price movements, such as those in Mumbai’s real estate market, with a margin of error of less than 5%. This capability allows investors to identify emerging neighborhoods with high growth potential, making data-driven investment decisions more effective. Enhanced Property Valuation Accurate property valuation is crucial in a dynamic market like India’s. Traditional methods often rely on comparative market analysis, which can be inconsistent. AI enhances valuation processes by incorporating a wide range of factors, including location-specific economic indicators and recent transaction data. For instance, AI-powered valuation tools have improved accuracy by up to 20% compared to traditional methods, providing more reliable assessments of property worth. Market Segmentation and Targeting Understanding market segments is vital for targeted marketing and investment strategies. AI algorithms analyze data to identify and categorize different market segments based on factors such as income levels, buying behaviors, and lifestyle preferences. In cities like Bengaluru, AI has been used to segment buyers into high-net-worth individuals and first-time buyers, allowing developers to tailor their offerings and marketing strategies more effectively. Risk Management Real estate investments inherently involve risks, from market volatility to regulatory changes. AI helps mitigate these risks by analyzing a broad

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marketing

The Evolution and Advent of Influencer Marketing in India: A 5-Point Transformative Guide For Beginners

In recent years, India has witnessed a dramatic shift in the marketing landscape, with influencer marketing emerging as a dominant force. The rapid proliferation of social media platforms has fueled this growth, giving rise to a new breed of digital influencers who command the attention of millions. These influencers have become crucial for brands looking to engage with their target audiences, and their impact is especially pronounced in industries such as lifestyle, fashion, beauty, and real estate. The Indian real estate market, which saw a 112% increase in luxury property sales in 2023 compared to the previous year, is a prime example of how influencer marketing has transformed traditional sectors. This article explores the evolution of influencer marketing in India, its impact on the real estate industry, and the future prospects of this powerful marketing tool. The Evolution of Influencer Marketing in India Influencer marketing in India initially took shape through celebrity endorsements. Brands would collaborate with film stars, athletes, and other high-profile personalities to endorse their products and services. However, with the advent of social media, the marketing landscape began to shift. Platforms like Instagram, YouTube, and Facebook allowed everyday individuals to amass large followings, turning them into influential figures in their own right. As digital platforms grew, so did the number of influencers. Today, India boasts over four million influencers, with approximately 100 million people engaging in product promotion on digital channels. This shift from traditional celebrity endorsements to influencer marketing has democratized the marketing landscape, allowing brands to connect with niche audiences through influencers who share similar interests and values. The Growth of Influencer Marketing The growth of influencer marketing in India has been nothing short of phenomenal. According to a report titled “State Of Influencer Marketing in India” by EY and Collective Artists Network’s Big Bang Social, the country’s influencer marketing sector is expected to grow by 25% in 2024, reaching a market value of INR 2,344 crore. This growth is primarily driven by the lifestyle, fashion, and beauty industries, which have fully embraced the power of influencers to reach and engage their target audiences. The report highlights a key influencer marketing trend: brands increasingly prioritize awareness and engagement over direct sales conversion. This has led to a greater focus on selecting influencers based on engagement rates and target audience quality. Interestingly, 47% of brands now prefer to work with micro and nano influencers, who, despite having smaller followings, often achieve higher engagement rates. This strategy allows brands to achieve a more cost-effective reach while maintaining a strong connection with their audience. Technological Advancements: The Role of AI and Machine Learning As the influencer marketing industry matures, technology is playing an increasingly important role. Artificial intelligence (AI) and machine learning are being leveraged to enhance the accuracy and effectiveness of influencer marketing campaigns. AI-driven tools can analyze trends, predict audience behavior, and personalize content, making influencer marketing more targeted and impactful. For instance, AI can help brands identify the most suitable influencers for their campaigns based on factors such as follower demographics, engagement rates, and content style. This ensures that brands collaborate with influencers who align with their goals and can effectively reach their target audience. Additionally, AI can optimize the timing and content of influencer posts, ensuring maximum visibility and engagement. The Luxury Real Estate Boom: A New Playground for Influencers The Indian real estate market is currently experiencing a significant transformation, particularly in the luxury segment. In 2023, the luxury residential market saw its share nearly double from 2% to 4%, driven by factors such as urbanization, evolving lifestyles, and the rise of India’s affluent population. Ultra-luxury homes priced above ₹40 crore witnessed a staggering 247% year-on-year sales growth, signaling a growing demand for high-end properties. This boom in luxury real estate has created new opportunities for influencer marketing. Real estate developers are increasingly turning to influencers to showcase their properties and reach potential buyers. Influencers, with their large and engaged followings, have become essential partners in promoting luxury real estate, helping to amplify the allure of these high-end properties. The Emergence of Real Estate Influencers One of the most intriguing developments in the Indian real estate market is the rise of real estate influencers. These new-age celebrities, such as Ravi Kewalramani, Rafique Merchant, Snehil Yadav, Bhavesh Kaware, Mayank Agarwal, and Pranali Kadam, have built large followings on platforms like Instagram and YouTube, where they share content related to property investments, market trends, and luxury living. These influencers have successfully transformed the traditionally staid world of real estate into a dynamic and engaging industry. By leveraging their personal brands and expertise, they have established themselves as trusted voices in the real estate market. Their content resonates with a wide audience, from first-time homebuyers to seasoned investors, making them invaluable partners for developers looking to promote their properties. Influencer Marketing Strategies in Real Estate The success of real estate influencers underscores the importance of personal branding and trust in the industry. Unlike traditional marketing methods, influencer marketing relies on building authentic relationships with audiences. Real estate influencers achieve this by sharing valuable insights, providing virtual property tours, and offering expert advice on property investments. Real estate developers are increasingly incorporating influencer marketing into their overall marketing strategies. By collaborating with influencers, developers can create a sense of exclusivity and desirability around their properties. Influencers can also help generate buzz and excitement for new projects, driving interest and demand among potential buyers. The Future of Influencer Marketing in Real Estate The Integration of Proptech and Influencer Marketing As the luxury real estate market continues to grow, the role of influencers in the sector is poised to become even more prominent. The integration of proptech (property technology) and influencer marketing is expected to be a key trend in the coming years. Technologies such as virtual reality (VR) and augmented reality (AR) are already being used to create immersive property tours, allowing potential buyers to explore properties from the comfort of their homes. Influencers, with their ability

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The Evolution of Urban Development in India Since Independence: A 5-Point Real Estate Perspective

India’s journey of urban development since gaining independence in 1947 has been marked by a significant transformation in its real estate sector. From the creation of planned cities to the rise of modern smart cities, the evolution of urban development reflects the dynamic changes in the country’s socio-economic landscape. This blog delves into how India’s real estate sector has shaped urban development over the decades, the government policies that facilitated this growth, and the challenges that lie ahead. The Early Years: Planned Cities and Industrial Towns At the time of India’s independence in 1947, the urban population stood at approximately 62 million. The newly independent nation faced the immense challenge of rebuilding its cities and accommodating a growing population. The first few decades post-independence were characterized by government-led initiatives focused on establishing planned cities and industrial towns. These efforts aimed to address housing shortages, promote industrial growth, and create a modern urban environment. Chandigarh and Bhubaneswar: Models of Urban Planning One of the earliest examples of planned urban development was the city of Chandigarh, designed by the renowned architect Le Corbusier. Conceived as a symbol of modern India, Chandigarh’s well-laid-out roads, green spaces, and emphasis on public infrastructure set a new benchmark for urban planning. Similarly, Bhubaneswar, the capital of Odisha, was designed with a focus on wide roads, public spaces, and a systematic approach to zoning, making it a model for future urban development. During this period, the real estate sector was primarily driven by public-sector enterprises and housing boards. These entities played a significant role in providing affordable housing to the masses. However, rapid population growth and rural-to-urban migration posed significant challenges, leading to the proliferation of informal settlements and slums. Despite these challenges, the foundation for India’s urban development was firmly laid during these formative years. The Liberalisation Era: A Turning Point for Real Estate The economic liberalisation policies of the 1990s marked a turning point for India’s real estate sector. With the relaxation of regulations and the opening up of the economy, private sector participation in real estate development surged. This period witnessed a dramatic transformation in India’s urban landscape, with the real estate sector responding to the growing demands of a burgeoning middle class and a rapidly expanding IT industry. The Rise of IT Hubs Between 1991 and 2001, India’s urban population grew from 217 million to 285 million, reflecting the rapid pace of urbanisation. Cities like Bengaluru, Hyderabad, and Pune emerged as major IT hubs, attracting investment and talent from across the country and abroad. The real estate sector capitalized on this growth, with private developers creating high-rise apartments, gated communities, and sprawling IT parks that transformed the urban skyline. The liberalisation era also saw the advent of mega real estate projects, catering to the aspirations of a rising middle class. Residential complexes with modern amenities, shopping malls, and commercial spaces became common features of urban development. The influx of foreign direct investment (FDI) into the real estate sector further fueled this growth, leading to the creation of world-class infrastructure in many Indian cities. Government Policies and Initiatives The evolution of urban development in India has been significantly influenced by various government policies and initiatives aimed at promoting growth, ensuring sustainability, and addressing the challenges of urbanisation. Jawaharlal Nehru National Urban Renewal Mission (JNNURM) Launched in 2005, the JNNURM was one of the largest urban development initiatives undertaken by the Indian government. The mission aimed to modernize urban infrastructure, improve governance, and promote sustainable development in 63 cities across the country. It focused on creating basic infrastructure such as water supply, sanitation, and roads while also addressing issues related to housing and poverty alleviation. The success of JNNURM laid the groundwork for subsequent urban development programs. The Real Estate (Regulation and Development) Act (RERA) In 2016, the Indian government introduced the Real Estate (Regulation and Development) Act (RERA), a landmark legislation aimed at bringing transparency and accountability to the real estate sector. RERA’s provisions protect the interests of homebuyers, regulate the activities of developers, and ensure timely completion of projects. By addressing issues such as delayed project deliveries and unscrupulous practices, RERA has played a crucial role in restoring investor confidence and boosting the credibility of the real estate sector. Smart Cities Mission Launched in 2015, the Smart Cities Mission represents a significant shift in India’s approach to urban development. The mission aims to develop 100 smart cities across the country, integrating technology and sustainable practices to improve the quality of urban life. The focus is on creating efficient urban mobility, robust public infrastructure, and smart solutions for waste management, energy, and water supply. Cities like Surat, Pune, and Bhubaneswar have made notable progress under this mission, implementing advanced traffic management systems, improving waste management practices, and enhancing public transportation. Modern Urban Development: The Smart City Revolution As India moves further into the 21st century, the focus of urban development has shifted towards creating smart and sustainable cities. The Smart Cities Mission, with its emphasis on technology integration and sustainability, represents a new paradigm in urban planning. Green Building Practices The real estate sector has embraced green building practices, incorporating energy-efficient designs, rainwater harvesting systems, and renewable energy sources into new projects. According to the Indian Green Building Council (IGBC), India has over 7.55 billion square feet of green building space, making it one of the top countries in the world for sustainable real estate development. More than 5,700 projects are registered under various green building rating systems, reflecting the sector’s commitment to sustainability. Major Infrastructure Projects In addition to smart city initiatives, major infrastructure projects like the Delhi-Mumbai Industrial Corridor (DMIC) and the Mumbai Trans Harbour Link (MTHL) are set to further boost urban connectivity and drive real estate development. These projects aim to create world-class industrial zones, improve transportation networks, and enhance the overall quality of urban life. Challenges and the Road Ahead Despite the significant progress made in urban development, India’s real estate sector continues to face several challenges. Affordability

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Job Opportunities in India’s Real Estate Sector – 5+ Regulations, and Technological Advancements

The real estate sector is now one of the most promising in terms of job creation, offering diverse career opportunities for professionals with varying skill sets. The real estate sector in India is undergoing a profound transformation, emerging as a vital component of the nation’s economic framework. As India experiences rapid urbanization and economic growth, the real estate market has expanded to cater to the rising demand for residential, commercial, and industrial spaces. The Growth of the Real Estate Market India’s real estate sector has witnessed significant growth over the past decade, driven by increasing urbanization, a growing middle class, and government initiatives aimed at boosting housing and infrastructure development. According to industry reports, the Indian real estate market is expected to reach a market size of $1 trillion by 2030, contributing about 13% to the country’s GDP by 2025. The sector’s expansion is not only limited to metropolitan areas but is also spreading to Tier 2 and Tier 3 cities, driven by the development of smart cities, improved connectivity, and a rising preference for urban living. The Indian government’s push for affordable housing through schemes like Pradhan Mantri Awas Yojana (PMAY) has also played a pivotal role in propelling the sector forward. The Impact of RERA and Market Organization One of the most significant developments in the Indian real estate sector has been the introduction of the Real Estate (Regulation and Development) Act (RERA) in 2016. RERA has brought much-needed transparency, accountability, and standardization to the real estate market, which had previously been marred by delays, opaque transactions, and a lack of trust among buyers. With RERA, developers are now required to register their projects and provide regular updates, which has helped in building buyer confidence. The act also mandates that developers must deliver projects on time, failing which they are liable to penalties. This regulatory framework has led to the formalization of the sector, attracting more institutional investors and creating a level playing field for all stakeholders. Snehil Yadav, a luxury real estate influencer says, “As the market becomes more organized, the demand for skilled professionals who can navigate this regulated environment has increased.” This includes roles in legal compliance, project management, sales and marketing, finance, and customer service. The formalization of the sector has also led to the emergence of large real estate firms and consultancies, creating job opportunities at various levels. Technological Advancements and Proptech The integration of technology in real estate, often referred to as Proptech, is revolutionizing the industry. From virtual reality (VR) property tours to blockchain-based property transactions, technology is enhancing the efficiency and transparency of real estate operations. Proptech startups in India are rapidly gaining traction, offering innovative solutions such as AI-driven property management systems, smart home technologies, and online real estate marketplaces. For job seekers, this technological shift opens up new avenues in the real estate sector. Professionals with expertise in technology, data analytics, and digital marketing are in high demand as the industry adopts these new tools. Additionally, roles in IT support, cybersecurity, and software development are becoming increasingly relevant in real estate firms looking to stay competitive in a tech-driven market. Diverse Career/Job Opportunities in Real Estate The real estate sector offers a wide range of career opportunities, catering to individuals with various educational backgrounds and skill sets. Some of the key areas where job opportunities are growing include: The Future of Job & Career in Real Estate The future of job opportunities in the real estate sector looks promising, driven by the continued growth of the market, technological advancements, and increased regulatory oversight. As the sector becomes more organized and professional, the demand for skilled workers is expected to rise. Moreover, the rise of remote working has led to a reimagining of office spaces, creating new opportunities in the commercial real estate segment. Developers are now focusing on creating flexible, multi-use spaces that cater to the changing needs of businesses. This shift is expected to create job opportunities in areas such as workspace design, leasing, and property management. The Indian real estate sector is on a trajectory of sustained growth, driven by urbanization, technological advancements, and regulatory reforms. This growth is creating a plethora of job opportunities across various domains, making real estate an attractive career option for professionals with diverse skill sets. As the market continues to evolve, the demand for job and professionals who can adapt to new challenges and leverage emerging technologies will only increase. Whether you are a fresh graduate looking to enter the industry or a seasoned professional seeking new opportunities, the real estate sector in India offers a dynamic and rewarding career path. With the right skills and a proactive approach, individuals can build successful job/careers in this ever-expanding sector, contributing to the development of the nation’s infrastructure and the realization of the Indian dream of homeownership.

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10+ Strategies to Build a Personal Brand That Sets You Apart in the Real Estate Market

In the competitive realm of real estate, a strong personal brand is no longer a luxury but a necessity. It’s the unique identity that sets an agent apart, fostering trust, credibility, and loyalty among clients. By crafting a compelling brand narrative, agents can effectively communicate their expertise, values, and market knowledge. A well-defined personal brand attracts ideal clients, making lead generation more targeted and efficient. It also positions the agent as a trusted advisor, increasing referrals and repeat business. Moreover, a strong online presence, a key component of personal branding, enhances visibility and establishes the agent as an industry authority. In essence, personal branding is the catalyst that can propel a real estate career to new heights, differentiating an agent from the competition and building a sustainable business. Understanding Personal Branding Personal branding is the process of creating a distinct image or identity for yourself in the eyes of your audience. It’s about defining and communicating who you are, what you stand for, and what makes you unique. Unlike reputation, which is shaped by how others perceive you, personal branding is an intentional effort to shape those perceptions. It’s the story you tell about yourself through your skills, experiences, values, and personality. The Importance of Personal Branding in Real Estate In real estate, a strong personal brand is not a luxury; it is a necessity. It allows you to: Defining Your Target Audience To build a compelling personal brand, start by defining your target audience. Consider the characteristics of your past clients to create a customer persona. This understanding helps you tailor your messaging and content to resonate with your ideal clients. For instance, if your clients are mostly first-time homebuyers, your content should focus on guiding them through the process and addressing their unique concerns. Highlighting Your Unique Value Proposition Your unique value proposition (USP) is what sets you apart from other real estate agents. It answers the question, “Why should a client choose you over another agent?” To determine your USP, consider what you do best and what makes you different. Reflect on questions like: By clearly communicating your USP, you attract clients who resonate with your values and approach. For example, if your USP is providing honest, straightforward advice, your personal brand should reflect that authenticity and transparency. Going Beyond Visuals While consistent visual branding—such as logos, color schemes, and typography—is important, it’s not the entirety of your personal brand. The substance behind these visuals, especially the quality of your content, matters even more. In the digital age, clients often research agents online before deciding to work with them. Therefore, your online presence must accurately reflect your professionalism and expertise. Snehil Yadav, a luxury real estate influencer says, “Consistently creating and sharing valuable content helps establish you as an authority in real estate. This could include blog posts, videos, market updates, and social media posts.” The more informative and engaging your content, the more likely it is that potential clients will remember you when they need real estate services. Building Social Proof Social proof, such as client testimonials and reviews, is a powerful tool in personal branding. It provides evidence of your competence and trustworthiness. Encouraging satisfied clients to leave positive reviews online can significantly enhance your reputation and attract new business. Embracing Authenticity Authenticity is crucial in personal branding. Clients are drawn to real people, not perfect personas. Sharing your genuine experiences, challenges, and successes can help build a deeper connection with your audience. This authenticity fosters trust and makes you more relatable. For example, sharing a story about how you helped a family find their dream home can highlight your dedication and empathy. It’s these personal touches that can make a significant impact on potential clients. The Role of Mission and Vision Statements Your mission and vision statements provide direction and clarity for your personal brand. Your vision outlines where you see yourself in the future, who you want to serve, and the problems you aspire to solve. Your mission, on the other hand, defines who you are now, who you currently serve, and what you stand for. Having clear mission and vision statements helps you stay focused on your long-term goals and ensures consistency in your branding efforts. They also serve as a foundation for your messaging, ensuring that all your communications align with your core values and objectives. Niching Down In real estate, niching down can be a powerful strategy. Instead of trying to appeal to everyone, focus on a specific market segment or niche. Whether it’s first-time buyers, luxury properties, or commercial real estate, specializing allows you to develop deeper expertise and become a recognized authority in that area. While some may worry that niching down limits their market, it actually helps you attract a more loyal and engaged client base. As you become known for your niche expertise, clients will refer others to you, expanding your business through word-of-mouth. Investing in Visuals and Professional Help High-quality visuals are essential for a strong personal brand. Professional photos, a well-designed logo, and a polished website can enhance your credibility and appeal. Your branding materials should reflect the level of professionalism you bring to your work. If design isn’t your strong suit, consider hiring a professional. Whether it’s a graphic designer, a marketing consultant, or a coach, investing in expert help can pay off significantly. They can provide valuable insights, help you refine your brand, and ensure that all your materials align with your vision and message. Building a personal brand is a continuous process that requires time, effort, and consistency. However, the benefits of a strong personal brand in real estate are undeniable. It helps you stand out in a crowded market, build trust with clients, and establish yourself as an expert in your field. As you continue to develop your brand, remember to stay true to yourself and your values. Authenticity and honesty are key to building lasting relationships with clients. By investing in your personal brand, you not only enhance

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