Get ready to witness the ultimate comeback of luxury homes and thus, luxury real estate marketing. The year 2020 marked the beginning of the resurgence of luxury home sales and the trend is here to stay. The evidence is in and the predictions are strong, making luxury real estate agents gear up for fierce competition in hotspots like Mumbai, Pune, Delhi, Bangalore, and London.
But hold your breath because the luxury home market is not limited to just these cities. Thanks to the pandemic, people seek more personal space and less crowded areas, leading to a surge in demand for homes in out-of-the-way communities, small towns, and suburban neighborhoods.
So, what does this mean for luxury real estate agents? It’s time to grab the opportunity and set yourself apart from the rest as the agent of choice. The market is brimming with new possibilities and you don’t want to miss out!
Looking to stand out in the competitive world of luxury real estate marketing? Look no further than these unique and innovative ideas to showcase your luxury properties!
Let’s talk about print media.
While everyone else is busy focusing on digital marketing, why not take a step back and consider the power of newspapers to take your luxury real estate marketing to the next level? National and international papers are still widely respected and can help you reach a wider audience. Don’t be afraid to feature your listings in these trusted publications to make a splash in the market.
A website that echoes luxury real estate marketing
But let’s be real, we all know that ultra-wealthy buyers want to feel special. And what better way to do that than by creating a website dedicated solely to showcasing their dream property? This isn’t just any website – it’s a virtual tour that takes them on a journey through opulence, romance, rustic glory, or sophisticated elegance. High-quality images, videos, and even drone footage can be used to make the property come alive.
And with new technology like 3-D scans and AI, you can create virtual walking tours that allow prospective buyers to engage with the property in ways that were never before possible.
Direct Mail
Now, let’s talk about how to shake up your direct mail strategy and make it more effective. Did you know that direct mail marketing can be incredibly valuable if it’s done right? But too often, real estate agents fall into the trap of making their direct mail all about themselves. They list their credentials and experience, hoping that someone will happen to need their services at just the right time.
But here’s the thing: most people don’t care about that stuff. They’re not looking for a sales pitch – they want something of value. So, to make your direct mail stand out, it needs to be F.I.T. – frequent, impactful, and trustworthy. You want to become familiar to your audience, provide something of value, and build a relationship based on trust.
Invest in a good copywriting
One way to ensure your direct mail hits the mark is to hire a professional copywriter. You already hire experts in photography, videography, and staging, so why not add a copywriter to your team? A good copywriter understands the psychology of decision-making and can write in a way that evokes the right emotions and provides comfort to potential clients.
With a professional copywriter on your side, your direct mail can feel like a personal conversation with your ideal buyer. So, shake things up and make your direct mail work for you!
Create immersive stories
First up, create a digital storybook that features your luxury home as the main character. With immersive visuals and compelling audio, this is a great way to increase engagement and appeal to national and international buyers who can’t be there in person.
Host events
But why stop there? Another idea is to host an event at the property. Forget the traditional open house – instead, make it a charity event for a cause that you and the sellers support. Invite your high-net-worth contacts and have the sellers invite theirs. This way, you’ll have a house full of qualified prospects who are truly interested in what you have to offer.
Strategic property listings
What if we told you that listing your property slightly below market value could actually be a smart move? Before you dismiss it, think about it for a minute. In a competitive market with several luxury properties for sale, a dip below market value could be just the thing to attract a wider pool of qualified buyers.
And here’s the kicker – if your property has enough appeal, you could even start a bidding war and end up selling for more than market value! Now that’s a luxury property marketing strategy that’s worth keeping in your back pocket for the right situation.
But don’t stop there. As a resourceful agent, you probably have your own list of creative and unique ideas for marketing luxury homes and properties. So add this mind-blowing idea to your toolbox and prepare to make a splash in the market!